Yahoo! announced earlier today that it has penned a deal with Google that will allow the Internet giant to display advertisements on its Web properties. The particularities of the deal weren't revealed, but nonetheless it's a big move for both companies, and both are sure to benefit from it. Under the deal, Google's ads will show up on Yahoo's various websites.
According to the announcement, the deal is a non-exclusive global agreement between Yahoo! and Google. The Google ads will appear on both co-branded and Yahoo! sites, and will include both Google's AdMob and AdSense for Content. As a result, Google will have more places around the Web to plant its advertisements, and Yahoo! will have more advertisements to display.
Says Yahoo!, the deal will allow it to expand its network, and in doing so will provide its users with better, more meaningful advertisements. Visitors to various Yahoo! websites won't notice any changes in advertisements and how they look, the company says. Some of Yahoo's properties include Yahoo News, Answers, Sports, and Mail.
Back on January 25, Yahoo's CEO Marissa Mayer, who joined the company in July 2012, gave an interview in which she said that because the company doesn't make hardware, a browser, social network, or other such things, it is able to form strong partnerships with other companies. She said that forming relationships and partnerships is one of its main focuses.
[via Yahoo! Blog]