Yahoo Announces LiveStand Digital Newstand

Feb 10, 2011
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Yahoo has unveiled details on its latest push into the mobile media market with Livestand, a digital newsstand platform that will land sometime in the first half of 2011. Livestand will cater the content to the reader’s interest by giving personalized digital newsstand from publishers based on their choices.

“Tablets are great for laid back experience, but most magazine content remains trapped online,” says Blake Irving, Yahoo’s Chief Product Officer. “But consumers don’t want a digitized magazine. They want rich media, they want connections beyond commenting.”

The platform will allow publishers to do away with many problems of cost and presentation of their online formats. Yahoo is hoping Livestand can bring in a new way of interacting and reading your news. Livestand will feature content from Yahoo News, Yahoo Sports, Flickr, and gossip site OMG. It will also be integrated with Yahoo Finance and Yahoo mail.

“You don’t exactly curl-up with your PC, “Irving says. “With Livestand, brands can finally match the intimacy that magazines once brought to their audiences.” Livestand will be aimed at the tablet market first, then move onto smartphones and PCs. There will be subscription services for Livestand but no information is out on that yet.

[Via All Things Digital]


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