Yahoo is no stranger to acquisitions, nabbing up scores of startups during CEO Marissa Mayer's reign. The latest among these is a startup based out of Porland, Vizify, which keeps itself busy by turning rote statistical information and data into visually-appealing interactive infographs. Vizify revealed the acquisition on its website today.
Vizify has been around since 2011, and according to its statement today, has been in talks with Yahoo since last summer. Under the acquisition, Vizify will be shutting it doors and redirecting its focus to whatever Yahoo has up its sleeves, which the company says it can't talk about but that will involve "a more visual approach to data at Yahoo".
New signups will no longer be allowed, nor will new purchases. Current paid-plan customers will be getting a full refund, and Premium users will be getting instructions on how to take over ownership of any domains they might have registered through Vizify. Bioholders, meanwhile, will be able to opt-in for an archive of one's current bio, which will be available until September 4 of this year.
Said the folks behind Vizify, "As our conversations [with Yahoo] progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day."
Check out the timeline below to view some of Yahoo's other recent acquisitions.