Remember when they put LEDs displaying performance on RAM? I've got to admit, I was a bit curious as to what sort of person would require illuminated memory, but I suppose there was someone who did. Anyway, now I get to be confused about Corsair's Dominator memory with built-in cooling fans. Seriously, just how many applications are so intensive as to require RAM with its own bloody cooling? I sure hope those intensive application running people have a spare $600 lying around, anyway.