SlashGear

As most of you already knew, our own Vincent Nguyen was at the Apple show last week where a whole slew of software upgrades, the new iMac, the new keyboard, the upgraded Mac Mini, and the Gigabit Airport Extreme were all announced/released. Well, it just so happens that still pictures aren’t the only thing Mr. Nguyen is good at, he can take videos too.

Waiting To Enter

Nothing too terribly interesting with two exceptions, first the Q&A session, I don’t know if it is the entire segment or just a 4:19 long clip of it, but it has some useful information in it. The second exception is the video of the new iMac and keyboard, it gives you a better mental picture of what they look like and their comparative sizes.

Q&A

I have decided to summarize the above video for those without the luxury of broadband internet. So below are the key points from this video:

• Current Mac owners are the best marketing force ever for two reasons
  • They tell all their friends and family how great it is, they are proud of their Macs
  • Their friends and family see it, and become jealous and/or ask questions
• Don’t participate in the Intel Inside sticker program for the following reasons
  • They like theirs better [the Apple Stickers]
  • Everyone who would buy a new Mac already knows they are using Intel Chips
  • They don’t want their customers to have to remove stickers from their products.
• 2/3 of Apple’s products are in the notebook side
• iMac is the desktop of choice from Apple, for the consumer, prosumer, and professional.
• Desktops are still a viable market for Apple for the following reasons
  • They don’t require batteries or miniaturization
  • iMacs offer bigger screens and bigger HDD’s
  • Better and faster equipment than notebooks, generally
• No one is requesting 24” notebooks either.

Inside the Presentation Room, Pre-Presentation

iMac and Keyboard

Wireless Keyboard