Print publications are trying all they can to become more interactive and useful to readers in the age of the internet and with more and more advertising dollars and readers leaving for online news where multimedia is expected and offered freely.
USA Today has announced that it is integrating Microsoft Tags into each section of its printed paper. The Tags can be scanned with an app available for Android, iPhone, and many other platforms. Once the Tag is scanned the smartphone user is sent to more content to go along with the Tag and the paper section.
The Tags lead to content like photos and video. USA Today also notes that the Tags can lead to financial news and sports scores. These might be a good way to get readers to access the company's webpage as well. The barcodes are 2D and the Tag reader app is a free download.