Video game publisher wants to be the most successful when it comes to Nintendo's next generation home console. The company has said it thinks the Wii U will be a powerful platform, and will captivate gamers in a new way, making it very lucrative for new games. Ubisoft, known for series like Rayman and Tom Clancy, thinks it can outpace all other third-party publishers and is taing an aggressive stance now.
The Wii was a smash hit success when it launched, and gained all sorts of acclaim. But here's the problem - how many Wii titles did you see on the news or mentioned in pop culture that were made by someone other than Nintendo? Third-party game makers slowly started stepping away from the platform due to the proprietary nature of the system and the fact that few non-Nintendo names were making any sort of success stories on the console.
The Wii U has been reported to be on par, performance-wise, with the PS3 and Xbox 360, and the basic fundamentals of the controller are the same as the two competitors, meaning it will be much easier for companies steeped in Xbox and PS3 development to start showing some love to the Wii U. Case in point, Ubisoft. The company's SVP of sales and marketing Tony Key said in a Gamasutra interview, "We have big plans for Wii U. Our intention is to be the number one third party on Wii U, just like we were on Kinect and 3DS. We've always had a really close relationship with Nintendo so I'd venture to say that we did have an advantage in getting dev kits earlier than other people."