While BlackBerry makes its best effort to find its way back to smartphone positivity, this weeks’ response to the company’s latest earnings have been rather negative. It’s not as if the company doesn’t understand what’s happening, and how it’ll be seen by the public – “[BlackBerry is still in] early stages of its transition” remarked CEO Thorsten Heins via G&M just this afternoon – but a clear path into the future from here, the company certainly does not have.
It wasn’t that long ago that the company was called RIM, or Research in Motion. They renamed themselves “BlackBerry” to make the public understand their singular vision and confidence in their one and only product: the software and hardware ecosystem by the same name. But here in the summer of 2013, now that both of the company’s first hero products for their newest operating system BlackBerry 10 are out, there’s more than a bit of a downturn in confidence being shown by the masses.
Heins also spoke with Reuters after the less-than-stellar numbers were released this week:
“We’re not sitting here devastated or destroyed. In my view, given where we are with the portfolio and the roll-out, it actually was a good quarter.” – Heins
The numbers, if you were wondering, include 6.8 million smartphones shipped this past quarter, 2.7 million of them being BlackBerry 10 devices. That’s the BlackBerry Z10 and the BlackBerry Q10, while more devices will be delivered by the end of the year if all goes as planned for the company. Expectations, according again to Rueters, for the two devices sales combined were up closer to 3 million: missed expectations occurred for revenue and general results as well.
Shares of BlackBerry were down 27.8 percent to $10.46 USD on the Nasdaq today, Friday June 28th, 2013. This price is back down near those appearing before the launch of the 2013 BlackBerry 10 range.