Twitter snaps up TweetDeck in $40m desperation deal

May 24, 2011
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Twitter has reportedly finally got around to snapping up TweetDeck, in a deal worth over $40m according to CNN. Although neither company has officially confirmed the acquisition - which will paid for with a mixture of cash and stock - the paperwork was apparently signed on Monday.

Rumors earlier this month suggested Twitter could pay as much as $50m for the popular client, in part seen as a defensive move to keep TweetDeck out of the hands of rival UberMedia. The company had reportedly offered TweetDeck $25m to $30m back in February 2011, a deal which Twitter quickly challenged with one of its own.

UberMedia is still tipped to be considering launching a Twitter-rival of its own. No word at this stage on what Twitter intends on doing with TweetDeck, whether it will allow the app to continue as a standalone project or be folded into the micro-messaging company's existing software portfolio.

[via TechCrunch]


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