Twitter brand pages aim for Google+ and Facebook

Dec 9, 2011
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Twitter brand pages aim for Google+ and Facebook

Yesterday Twitter rolled out a new update to the service that brought along with it some new features and a redesign that looks really cool to my eyes. Along with that redesign also comes new brand pages that show Twitter is trying to take it to Google+ and Facebook directly to grab some action from big brand pages.

Twitter should be able to gain serious traction too considering it has a giant user base of folks and the retweets that posts generate can be further reaching than the original tweet alone. The down side to the Twitter brand pages is that they are seemingly harder to program than the competition since they won't handle big blocks of HTML code according to CNET.

The cooler parts of the people looking to brand their products on Twitter is that they do have full control over the colors on the page so it can match the corporate color, the pages look really good too as you can see in the Pepsi example here. The brand pages allow interaction of fans with Follow and @Reply buttons so the users can interact with those that are behind the brand. I am sure the brand pages will be tweaked as time goes by. What do you think, which social network has the better and more effective brand pages? I think the reach of Facebook still gives it in the lead.

[via CNET]


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