Toshiba planning Blu-ray player by end of 2009

Jul 20, 2009

How long is an appropriate period of mourning before you move on?  If you're Toshiba, and you've been mourning the failure of HD-DVD, the answer is apparently seventeen months: according to Japanese paper Yomiuri Shimbun the company is planning its first Blu-ray player for release by the end of 2009. 

This first model is likely to hit Japan initially, where as of winter 2008 the high-definition format was tipped to have achieved 50-percent market share.  A Blu-ray recorder is expected to follow shortly after, since the standalone devices account for more than 70-percent of market share.

It's unclear how much business Toshiba have sacrifice during their waiting period, but their initial plans to "drive mass market access to high definition content [with] high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies" has obviously failed to deliver as great a profit as they believe Blu-ray might.  No word on when we might expect to see Toshiba Blu-ray products reaching the US and Europe.

[via PC World]

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