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TiVo rolled out a rather interesting aspect to their advertising plan today. In fact, it involves including ads on the Pause Menu. Yes, now even when your show is paused, you will still be bombarded with advertising.
This new advertising will allow people to buy text spots that will be displayed whenever a user pauses live TV or a timeshifted program. The ads are set up to show up during particular shows or when a show possesses a particular keyword in its description.
TiVo says they had to do this, since everyone is fast forwarding through standard commercials these days. I guess they had to get those ads seen somehow. TiVo isn’t exactly jumping head first into this pause commercial stuff though. In fact, it is only being rolled out on the Series 2 TiVo boxes for now. There’s no word on when they’ll be implemented on the newer Series 3 models.
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OK, so why don’t these services in America offer the consumer the choice of getting the channel as a subscription channel with no adverts.
Doesn’t have to be just Movies or Sport channels you know.
I suspect this is a road TiVo is frighted to go down.
I am all for a boycott of Tivo now. You buy this technology so you don’t have to watch these terrible commercials designed by some stupid 20 something with no talent except a degree from a overpriced college.
So you pay for Tivo service monthly, and now get to watch stupid adds if program is paused. So all this means is Tivo now gets 2 revenue streams. 1 from you and 1 from advertisers. Smash all the boxes!! I say.
If I am going to have ads my service should be free. I am not paying them so they can send me ads and make even more money off of me. Their service is already overpriced as it is. I honestly don’t see what the big hype is over a Tivo anyway. I have a Tivo and my parents have a Dish DVR and I can promise you I would take the Dish DVR any day over the Tivo. It is leaps and bounds better in pretty much every way. Especially the interface.