Comments on: The Next Microsoft: The branding Surface deserves http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/ Feeding Your Gadget and Tech Obsessions Tue, 18 Jun 2013 05:58:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Danny Arias http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-224259 Danny Arias Wed, 18 Jul 2012 16:45:00 +0000 http://www.slashgear.com/?p=236904#comment-224259 Those are terrible logos. C’mon man. MS has a fine logo as it is. Your logo should show hints of your company name or what it does. Great logos such as the Brewers Baseball team, Tour de france, Tostitos etc. A slash going forward looks not only lazy, but silly. Get back to drawing board or should I say Illustrator and try again.

]]> By: robertoblake http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-222866 robertoblake Wed, 11 Jul 2012 16:29:00 +0000 http://www.slashgear.com/?p=236904#comment-222866 Agreed. His reasoning is sound, there are aspects of his execution that I would say could be improved on. I’m tempted to mock up a presentation myself after looking it over.

But he has the right idea.

]]> By: robertoblake http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-222864 robertoblake Wed, 11 Jul 2012 16:28:00 +0000 http://www.slashgear.com/?p=236904#comment-222864 I actually looked over his full presentation, and its not only well designed, it makes perfect sense. And he didn’t rip anyone off. There is nearly no such thing as an original design as every good Graphic Designer knows. Hell, design students know that much.

Apple’s designs and branding aren’t even original. Innovation is more important than originality, as are results, and the quality of your communication.

Here is a tip, mimic the results of successful people, see if you’re life doesn’t significantly change and/or improve. See, results are more important than methodology. Its why college graduates aren’t so hot in the job market right now.

They’ve learned theoretically how to do something and have to compete with people who have actually produced a result for a CEO before.

This designer Kim, obviously understands what needs to be communicated to consumers by Microsoft, and I think they should pay attention to this direction. This is one concept and it goes in the right direction. If you want to know how I qualify my opinion… GOOGLE ME.

]]> By: Stocklone http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-221315 Stocklone Wed, 04 Jul 2012 03:11:00 +0000 http://www.slashgear.com/?p=236904#comment-221315 Tough crowd…

]]> By: Del http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-221239 Del Tue, 03 Jul 2012 21:20:00 +0000 http://www.slashgear.com/?p=236904#comment-221239 ”
Now, it could do a lot worse than give Kim a call and chat future brand strategy.”

They could sell a box with just a brick in it instead on computing equipment. Not MUCH worse than hiring some kid to rip off apple’s box design, but it is worse.

]]> By: mjw149 http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-221182 mjw149 Tue, 03 Jul 2012 17:00:00 +0000 http://www.slashgear.com/?p=236904#comment-221182 Hum, METRO has to be in upper case, and put a border around it (like a Metro sign?). Not the most refined ideas. And I’m pretty sure the Surface logo is owned by someone else.

]]> By: Sam http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-221175 Sam Tue, 03 Jul 2012 16:43:00 +0000 http://www.slashgear.com/?p=236904#comment-221175 Microsoft must hire him for branding so he can just rip off more packaging ideas from other companies? Come on guy. How did someone that blatantly just ripped of an Apple design get to be featured in an article :P

]]> By: Wayne McKenzie http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-221155 Wayne McKenzie Tue, 03 Jul 2012 15:47:00 +0000 http://www.slashgear.com/?p=236904#comment-221155 Hmm. Does that packaging remind you of any other company’s designs?

]]> By: notwerk http://www.slashgear.com/the-next-microsoft-the-branding-surface-deserves-03236904/#comment-221136 notwerk Tue, 03 Jul 2012 14:31:00 +0000 http://www.slashgear.com/?p=236904#comment-221136 Nice effort, but that logo kinda sucks. It neither implies “Windows” or “Surface.” In fact, it doesn’t communicate anything at all to me.

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