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	<title>Comments on: The Myth of the Apple Bias</title>
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		<title>By: Rovex</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70987</link>
		<dc:creator>Rovex</dc:creator>
		<pubDate>Sat, 06 Nov 2010 09:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70987</guid>
		<description><![CDATA[Apple bias certainly does exist. The BBC is a simple example.

The BBC is a non-commercial organisation, so its not money orientated. Rory Cellen-Jones is their technology correspondent and he is totally obsessed with Apple. Its rare you see him without an Apple device attached to him, whether its needed for the story or not, and in his recent Windows 7 review said its &#039;been years since he used windows&#039;. How can he be a technology correspondent when he knows nothing about anything outside the Apple universe?
In another recent &#039;article&#039; he compared smartphones and how easy it was to take and send multimedia. He decided iPhone won.. but had no Android or Winpho7 device in the test!]]></description>
		<content:encoded><![CDATA[<p>Apple bias certainly does exist. The BBC is a simple example.</p>
<p>The BBC is a non-commercial organisation, so its not money orientated. Rory Cellen-Jones is their technology correspondent and he is totally obsessed with Apple. Its rare you see him without an Apple device attached to him, whether its needed for the story or not, and in his recent Windows 7 review said its &#8216;been years since he used windows&#8217;. How can he be a technology correspondent when he knows nothing about anything outside the Apple universe?<br />
In another recent &#8216;article&#8217; he compared smartphones and how easy it was to take and send multimedia. He decided iPhone won.. but had no Android or Winpho7 device in the test!</p>
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		<title>By: Johnnie</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70965</link>
		<dc:creator>Johnnie</dc:creator>
		<pubDate>Sat, 06 Nov 2010 03:43:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70965</guid>
		<description><![CDATA[As I noted, your response to such an extremely off post at first seemed appropriate.   The reason I withdrew the supportive opinion is not the respect level you showed to the dude who obviously never read the article... at first that seemed ok... but after continuing reading, the response you showed to the people who obviously did read it but who disagreed with you was the issue...

Good luck... hope you can view this as advice.  If you find someone who&#039;s opinion you can&#039;t respect, you always have the option of simply not answering them rather than lashing out at them.  Even with utterly foolish responses though, there&#039;s always a way to respond without lashing out like &quot;thats the dumbest argument I&#039;ve ever heard&quot; or &quot;I’m guessing you didn’t read past the first paragraph before you got all proud of yourself for finding what you believed to be a logical flaw in my argument &quot; or the apparent willful misinterpretation of the dude who asked if you&#039;d ever repaired an apple product, and you at first pretended it was about taking it into the shop, and then effectively mocked him for bringing up a very legitimate point 

&quot;but I won’t give you any more respect for being able to repair a computer than you should deride me for not being able to repair my own machines&quot;

The lack of user upgradeability/repairability was extremely pertinent and I was quite suprised by how you handled the entire exchange with that particular user, who made pithy and pertinent points that simply did not jibe with what you liked... oh well, if you cant beat em... mock em I guess.]]></description>
		<content:encoded><![CDATA[<p>As I noted, your response to such an extremely off post at first seemed appropriate.   The reason I withdrew the supportive opinion is not the respect level you showed to the dude who obviously never read the article&#8230; at first that seemed ok&#8230; but after continuing reading, the response you showed to the people who obviously did read it but who disagreed with you was the issue&#8230;</p>
<p>Good luck&#8230; hope you can view this as advice.  If you find someone who&#8217;s opinion you can&#8217;t respect, you always have the option of simply not answering them rather than lashing out at them.  Even with utterly foolish responses though, there&#8217;s always a way to respond without lashing out like &#8220;thats the dumbest argument I&#8217;ve ever heard&#8221; or &#8220;I’m guessing you didn’t read past the first paragraph before you got all proud of yourself for finding what you believed to be a logical flaw in my argument &#8221; or the apparent willful misinterpretation of the dude who asked if you&#8217;d ever repaired an apple product, and you at first pretended it was about taking it into the shop, and then effectively mocked him for bringing up a very legitimate point </p>
<p>&#8220;but I won’t give you any more respect for being able to repair a computer than you should deride me for not being able to repair my own machines&#8221;</p>
<p>The lack of user upgradeability/repairability was extremely pertinent and I was quite suprised by how you handled the entire exchange with that particular user, who made pithy and pertinent points that simply did not jibe with what you liked&#8230; oh well, if you cant beat em&#8230; mock em I guess.</p>
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		<title>By: meengla</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70861</link>
		<dc:creator>meengla</dc:creator>
		<pubDate>Thu, 04 Nov 2010 23:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70861</guid>
		<description><![CDATA[And one more. Look at the Comments in there.

http://www.dailymail.co.uk/debate/article-1282082/Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html

&quot;Apple is the big brother Orwell warned us about. With Windows and Linux, the registry and code are yours once you have the OS. Your digital destiny is in your hands with these OSes, not so with Apple products. The only phone or ereader I will own now runs on Android. Windows has my PC and that&#039;s enough of Microsoft for me, Android runs my phone &amp; ereader, and Apple has nothing. I do not want those servers peeking in my PC ports. 

This is a great line: 
&quot;you&#039;ll see lines of cult followers passively standing in front of (Apple) screens, their faces riddled with the anxiety and discomfort of someone terrified they are behind the technological times&quot; 

and very true. There is nothing wrong with relying on Apple for your technological knowledge, but do so with some awareness and understanding of your relationship with the company, not with blind cult-like obedience. Apple is not for me, but I do wish I had their stock. 
PC
- PC, USA, 30/5/2010 16:56


Read more: http://www.dailymail.co.uk/debate/article-1282082/Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html#ixzz14MJMBx2r&quot;]]></description>
		<content:encoded><![CDATA[<p>And one more. Look at the Comments in there.</p>
<p><a href="http://www.dailymail.co.uk/debate/article-1282082/Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html" rel="nofollow">http://www.dailymail.co.uk/debate/article-1282082/Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html</a></p>
<p>&#8220;Apple is the big brother Orwell warned us about. With Windows and Linux, the registry and code are yours once you have the OS. Your digital destiny is in your hands with these OSes, not so with Apple products. The only phone or ereader I will own now runs on Android. Windows has my PC and that&#8217;s enough of Microsoft for me, Android runs my phone &amp; ereader, and Apple has nothing. I do not want those servers peeking in my PC ports. </p>
<p>This is a great line:<br />
&#8220;you&#8217;ll see lines of cult followers passively standing in front of (Apple) screens, their faces riddled with the anxiety and discomfort of someone terrified they are behind the technological times&#8221; </p>
<p>and very true. There is nothing wrong with relying on Apple for your technological knowledge, but do so with some awareness and understanding of your relationship with the company, not with blind cult-like obedience. Apple is not for me, but I do wish I had their stock.<br />
PC<br />
- PC, USA, 30/5/2010 16:56</p>
<p>Read more: <a href="http://www.dailymail.co.uk/debate/article-1282082/Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html#ixzz14MJMBx2r" rel="nofollow">http://www.dailymail.co.uk/debate/article-1282082/Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html#ixzz14MJMBx2r</a>&#8220;</p>
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		<title>By: meengla</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70860</link>
		<dc:creator>meengla</dc:creator>
		<pubDate>Thu, 04 Nov 2010 23:15:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70860</guid>
		<description><![CDATA[http://www.livescience.com/culture/Apple-fanaticism-100502.html

An interesting read.

&quot;He points to some Apple enthusiasts who went out and bought iPads despite complaining early on that the iPad didn&#039;t offer much new, saying it was essentially a big iPod touch.

&quot;That sort of loyalty and devotion would suggest that there&#039;s something more than an objective appraisal going on, and it&#039;s the same sort of faith and loyalty that we see in religions oftentimes,&quot; he said.&quot;]]></description>
		<content:encoded><![CDATA[<p><a href="http://www.livescience.com/culture/Apple-fanaticism-100502.html" rel="nofollow">http://www.livescience.com/culture/Apple-fanaticism-100502.html</a></p>
<p>An interesting read.</p>
<p>&#8220;He points to some Apple enthusiasts who went out and bought iPads despite complaining early on that the iPad didn&#8217;t offer much new, saying it was essentially a big iPod touch.</p>
<p>&#8220;That sort of loyalty and devotion would suggest that there&#8217;s something more than an objective appraisal going on, and it&#8217;s the same sort of faith and loyalty that we see in religions oftentimes,&#8221; he said.&#8221;</p>
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		<title>By: Jake B</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70837</link>
		<dc:creator>Jake B</dc:creator>
		<pubDate>Thu, 04 Nov 2010 18:50:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70837</guid>
		<description><![CDATA[Yes, it&#039;s a cult. Didn&#039;t you hear that all Apple products come with Nike shoes and a timer for the next comet tail we can ride to immortality? Yay us! And by the way brainiac your netbook to iPad comparison was covered in this article. I partially agree with the vocal justification but in most cases those people brag about anything anyways. As far as Apple&#039;s survival goes, I&#039;m pretty sure that the products have been the main reason for still existing. But what do I know, after all I just bought the emperor&#039;s wardrobe... And it&#039;s fantastic! I do have one question though, can I get some more Kool-Aid... OHHHHH YAAAAA!!]]></description>
		<content:encoded><![CDATA[<p>Yes, it&#8217;s a cult. Didn&#8217;t you hear that all Apple products come with Nike shoes and a timer for the next comet tail we can ride to immortality? Yay us! And by the way brainiac your netbook to iPad comparison was covered in this article. I partially agree with the vocal justification but in most cases those people brag about anything anyways. As far as Apple&#8217;s survival goes, I&#8217;m pretty sure that the products have been the main reason for still existing. But what do I know, after all I just bought the emperor&#8217;s wardrobe&#8230; And it&#8217;s fantastic! I do have one question though, can I get some more Kool-Aid&#8230; OHHHHH YAAAAA!!</p>
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		<title>By: Singapura</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70342</link>
		<dc:creator>Singapura</dc:creator>
		<pubDate>Mon, 01 Nov 2010 01:10:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70342</guid>
		<description><![CDATA[Good article. I don&#039;t think that Apple needs to pay off anybody to get press coverage. However, it&#039;s just simple demand and supply. Tech press readers want interesting stories and the press needs readers. So Apple and the tech press live in symbiosis. As long as the press covers every move Jobs and his minions make, Apple can cultivate it&#039;s mythical status. As long as Apple has it&#039;s mythical status, the press will cover every move Steve and his minions make. Steve is just a bit better at churning Apples reputation than his peers from Microsoft, HP and the like. There&#039;s not a lot of difference between this and political parties. In the Netherlands we have a guy who keeps agitating people by shouting that everything is the fault of Islam. As long as he is doing controversial stuff, the press will cover everything he says and does. If he stops, he&#039;s just another politician with a weird haircut.]]></description>
		<content:encoded><![CDATA[<p>Good article. I don&#8217;t think that Apple needs to pay off anybody to get press coverage. However, it&#8217;s just simple demand and supply. Tech press readers want interesting stories and the press needs readers. So Apple and the tech press live in symbiosis. As long as the press covers every move Jobs and his minions make, Apple can cultivate it&#8217;s mythical status. As long as Apple has it&#8217;s mythical status, the press will cover every move Steve and his minions make. Steve is just a bit better at churning Apples reputation than his peers from Microsoft, HP and the like. There&#8217;s not a lot of difference between this and political parties. In the Netherlands we have a guy who keeps agitating people by shouting that everything is the fault of Islam. As long as he is doing controversial stuff, the press will cover everything he says and does. If he stops, he&#8217;s just another politician with a weird haircut.</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70295</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Sun, 31 Oct 2010 18:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70295</guid>
		<description><![CDATA[Oh well. I&#039;m not sure what you expect in terms of appropriateness, but if I can&#039;t live up to that, so be it. I have no respect for people who read a column&#039;s title and then decide to post without reading and thinking about the content. I won&#039;t treat those people with respect down here in my responses.]]></description>
		<content:encoded><![CDATA[<p>Oh well. I&#8217;m not sure what you expect in terms of appropriateness, but if I can&#8217;t live up to that, so be it. I have no respect for people who read a column&#8217;s title and then decide to post without reading and thinking about the content. I won&#8217;t treat those people with respect down here in my responses.</p>
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		<title>By: Johnnie</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70294</link>
		<dc:creator>Johnnie</dc:creator>
		<pubDate>Sun, 31 Oct 2010 18:11:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70294</guid>
		<description><![CDATA[Actually... I take it back.   At first, when Phillip only posted one derogatory comment, this seemed more appropriate.   The overall tone of Phillip&#039;s responses as they have continued, as other readers have posted, are quite frankly inappropriate, and I&#039;d like to withdraw my comment supporting him.  

I likely will be passing on future articles by this writer.]]></description>
		<content:encoded><![CDATA[<p>Actually&#8230; I take it back.   At first, when Phillip only posted one derogatory comment, this seemed more appropriate.   The overall tone of Phillip&#8217;s responses as they have continued, as other readers have posted, are quite frankly inappropriate, and I&#8217;d like to withdraw my comment supporting him.  </p>
<p>I likely will be passing on future articles by this writer.</p>
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		<title>By: meengla</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-70007</link>
		<dc:creator>meengla</dc:creator>
		<pubDate>Fri, 29 Oct 2010 13:36:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-70007</guid>
		<description><![CDATA[@Jeff Lewis,
Great post.
Bottom line is that Apple fanatics--the right word--are the main reason for Apple&#039;s survival over the years and for the media bias. There is no other technology or non-technology firm in the world which holds so many millions of customers so enthralled to the firm. Only Apple does that. It is a cult. Pure and simple. Yes, their products may be good but are not always the best especially considering the high prices one has to pay for them. Also, another important related point is that people who buy more expensive products tend to justify their expense more vocally. For example, functionally my $249 Toshiba netbook matches and even exceeds what the cheapest iPAD of $499 can do. The iPAD user is not going to let himself feel guilty of having drunk Steve Jobs&#039; &#039;magical&#039; Kool Aid. The iPAD user is going to vocally promote Apple. Steve Jobs&#039; free marketing agents.  Imagine tens of thousands of these Apple fanbois doing it in real life. EVERY Apple-fanboi friend I have has been promoting Apple and its products to me to the point of great irritation. Why is that so? Explore this and you may come to understand why Apple is successful despite being so expensive.]]></description>
		<content:encoded><![CDATA[<p>@Jeff Lewis,<br />
Great post.<br />
Bottom line is that Apple fanatics&#8211;the right word&#8211;are the main reason for Apple&#8217;s survival over the years and for the media bias. There is no other technology or non-technology firm in the world which holds so many millions of customers so enthralled to the firm. Only Apple does that. It is a cult. Pure and simple. Yes, their products may be good but are not always the best especially considering the high prices one has to pay for them. Also, another important related point is that people who buy more expensive products tend to justify their expense more vocally. For example, functionally my $249 Toshiba netbook matches and even exceeds what the cheapest iPAD of $499 can do. The iPAD user is not going to let himself feel guilty of having drunk Steve Jobs&#8217; &#8216;magical&#8217; Kool Aid. The iPAD user is going to vocally promote Apple. Steve Jobs&#8217; free marketing agents.  Imagine tens of thousands of these Apple fanbois doing it in real life. EVERY Apple-fanboi friend I have has been promoting Apple and its products to me to the point of great irritation. Why is that so? Explore this and you may come to understand why Apple is successful despite being so expensive.</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69955</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Fri, 29 Oct 2010 04:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69955</guid>
		<description><![CDATA[Yup, I pretty much agree with everything you&#039;ve said here. Good points all around. I could dispute your numbers on sales leadership. Apple outsold RIM this quarter, and iOS devices probably outsold Android devices (including tablets on both sides), but that doesn&#039;t really matter. Anyone can skew those numbers any way they like, and your greater points are still perfectly valid.]]></description>
		<content:encoded><![CDATA[<p>Yup, I pretty much agree with everything you&#8217;ve said here. Good points all around. I could dispute your numbers on sales leadership. Apple outsold RIM this quarter, and iOS devices probably outsold Android devices (including tablets on both sides), but that doesn&#8217;t really matter. Anyone can skew those numbers any way they like, and your greater points are still perfectly valid.</p>
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		<title>By: Jeff Lewis</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69954</link>
		<dc:creator>Jeff Lewis</dc:creator>
		<pubDate>Fri, 29 Oct 2010 04:37:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69954</guid>
		<description><![CDATA[&quot;Is it a healthy bias? Well, if you’re a site called “MacRumours” then no.. but if you’re “Engadget” or “Gizmodo” or “PCWorld” then yeah.&quot;

Meant to say &#039;Is it an UNhealthy bias.&#039;  there.]]></description>
		<content:encoded><![CDATA[<p>&#8220;Is it a healthy bias? Well, if you’re a site called “MacRumours” then no.. but if you’re “Engadget” or “Gizmodo” or “PCWorld” then yeah.&#8221;</p>
<p>Meant to say &#8216;Is it an UNhealthy bias.&#8217;  there.</p>
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		<title>By: Jeff Lewis</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69953</link>
		<dc:creator>Jeff Lewis</dc:creator>
		<pubDate>Fri, 29 Oct 2010 04:34:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69953</guid>
		<description><![CDATA[Well, ignoring for a moment that the title says &#039;the myth of Apple bias&#039;, then the author proceeds to show why there is actually an Apple bias - just for different reasons that some people think - I find it amusing that techbloggers feel so compelled to deny what&#039;s trivially easy to demonstrate (or in this case, rationalise it).

The author misses a couple of very important (and ethically significant) issues though.

When the press selects news to cater to the whim of their audience in this way, it creates an &#039;echo chamber&#039;. When everyone compares any vaguely similar product to an Apple one - it give the appearence to people just entering the market that Apple is the market leader - even when they aren&#039;t.

Case in point: the iPhone. Apple&#039;s not the biggest maker. Nokia is. It&#039;s not even the biggest smartphone maker: RIM is with Android in second place. Nor is it the biggest smartphone OS maker - that would be RIM again with Android in second place again.

Another one: walk into any Best Buy or go to their website. The iPad is listed in a section that&#039;s titled &quot;iPad and Tablets&quot;. Music players are &#039;iPod and MP3 Players&#039;. When a customer comes in they don&#039;t see a equal selection of devices - they see &#039;iPod&#039; or &#039;iPad&#039; THEN some other products lumped together in a faceless pile. That causes a sales bias.

By your OWN LOGIC, that would argue that most of the articles should be about Blackberries and Android phones, since more people (ie: a larger segment of the audience) owns them and is probably interested in reading news about the products they chose, when clearly that&#039;s not the case.

I certainly don&#039;t believe Apple actually bribes writers with money - but you&#039;ve kind of alluded to it in this article - they bribe them with access and since every writer wants the scoop - they don&#039;t want to risk losing that access, and Jobs KNOWS this (see the recent NYT kerfuffle). 

Then there&#039;s a more subtle bias. The Mac has long been the system of choice for artists and people in the news/publishing biz. It&#039;s not THAT surprising that ads for Windows based products often end up with MacBook Pros standing in for a PC laptop - most of the art department has one and that&#039;s what they like - so it goes into the layout.

It&#039;s SO insane that one company who makes 3D desktop model scanners shows their product plugged into a Mac - when their software isn&#039;t even available for a Mac. I asked them why they did this and the answer as &#039;well, we think it looks nicer and you can always run Windows on your Mac&#039;. True, but portraying their product this way is borderiine fraud.

Is the answer really as simple as &#039;this is what most people want to read?&#039; I don&#039;t believe so. I think what actually happens is that the Apple fans (who have been shown over and over in many psych studies tend to tie their ego to their purchases) go to techsites and &#039;swarm&#039; - causing a skew in their representation. Couple that with the fact that bloggers tend to be writers and artists, and so have more Mac/Apple users in their population that normal and voila - instant feedback loop.

That leads to more than a statistically reasonable number of pro-Apple articles (and usually a corresponding increase in the number of anti-Microsoft articles) which actually attracts MORE Apple fans - skewing the bias ever further. The bloggers then write more pro-Apple stuff on the grounds that they&#039;re writing for their audience (which is kind of true) and so on.

Eventually, Apple starts sending the most supportive cites samples or invites to special events and it kicks into high gear.

So, it is bias? 

Yep - sorry - plain and simple - for whatever reason you want to chalk it up to - it&#039;s bias. Is it a healthy bias? Well, if you&#039;re a site called &quot;MacRumours&quot; then no.. but if you&#039;re &quot;Engadget&quot; or &quot;Gizmodo&quot; or &quot;PCWorld&quot; then yeah. And if you&#039;re &quot;Good Morning America&quot; or &quot;The Motley Fool&quot; or &quot;The Wall Street Journal&quot; then it&#039;s a serious problem because when you write articles that uncritically promote a company or it products - well, we have a word for that - it&#039;s called &#039;shilling&#039; and it&#039;s never a good thing.

The public turn to the press to povide them with useful information and a big part of that is a press that&#039;s - if not unbiased - then at least critical and prepared to points out flaws all around. When they sweep problems under the table for one company - but hold another to a bright and glaring searchlight - it doesn&#039;t no one good.]]></description>
		<content:encoded><![CDATA[<p>Well, ignoring for a moment that the title says &#8216;the myth of Apple bias&#8217;, then the author proceeds to show why there is actually an Apple bias &#8211; just for different reasons that some people think &#8211; I find it amusing that techbloggers feel so compelled to deny what&#8217;s trivially easy to demonstrate (or in this case, rationalise it).</p>
<p>The author misses a couple of very important (and ethically significant) issues though.</p>
<p>When the press selects news to cater to the whim of their audience in this way, it creates an &#8216;echo chamber&#8217;. When everyone compares any vaguely similar product to an Apple one &#8211; it give the appearence to people just entering the market that Apple is the market leader &#8211; even when they aren&#8217;t.</p>
<p>Case in point: the iPhone. Apple&#8217;s not the biggest maker. Nokia is. It&#8217;s not even the biggest smartphone maker: RIM is with Android in second place. Nor is it the biggest smartphone OS maker &#8211; that would be RIM again with Android in second place again.</p>
<p>Another one: walk into any Best Buy or go to their website. The iPad is listed in a section that&#8217;s titled &#8220;iPad and Tablets&#8221;. Music players are &#8216;iPod and MP3 Players&#8217;. When a customer comes in they don&#8217;t see a equal selection of devices &#8211; they see &#8216;iPod&#8217; or &#8216;iPad&#8217; THEN some other products lumped together in a faceless pile. That causes a sales bias.</p>
<p>By your OWN LOGIC, that would argue that most of the articles should be about Blackberries and Android phones, since more people (ie: a larger segment of the audience) owns them and is probably interested in reading news about the products they chose, when clearly that&#8217;s not the case.</p>
<p>I certainly don&#8217;t believe Apple actually bribes writers with money &#8211; but you&#8217;ve kind of alluded to it in this article &#8211; they bribe them with access and since every writer wants the scoop &#8211; they don&#8217;t want to risk losing that access, and Jobs KNOWS this (see the recent NYT kerfuffle). </p>
<p>Then there&#8217;s a more subtle bias. The Mac has long been the system of choice for artists and people in the news/publishing biz. It&#8217;s not THAT surprising that ads for Windows based products often end up with MacBook Pros standing in for a PC laptop &#8211; most of the art department has one and that&#8217;s what they like &#8211; so it goes into the layout.</p>
<p>It&#8217;s SO insane that one company who makes 3D desktop model scanners shows their product plugged into a Mac &#8211; when their software isn&#8217;t even available for a Mac. I asked them why they did this and the answer as &#8216;well, we think it looks nicer and you can always run Windows on your Mac&#8217;. True, but portraying their product this way is borderiine fraud.</p>
<p>Is the answer really as simple as &#8216;this is what most people want to read?&#8217; I don&#8217;t believe so. I think what actually happens is that the Apple fans (who have been shown over and over in many psych studies tend to tie their ego to their purchases) go to techsites and &#8216;swarm&#8217; &#8211; causing a skew in their representation. Couple that with the fact that bloggers tend to be writers and artists, and so have more Mac/Apple users in their population that normal and voila &#8211; instant feedback loop.</p>
<p>That leads to more than a statistically reasonable number of pro-Apple articles (and usually a corresponding increase in the number of anti-Microsoft articles) which actually attracts MORE Apple fans &#8211; skewing the bias ever further. The bloggers then write more pro-Apple stuff on the grounds that they&#8217;re writing for their audience (which is kind of true) and so on.</p>
<p>Eventually, Apple starts sending the most supportive cites samples or invites to special events and it kicks into high gear.</p>
<p>So, it is bias? </p>
<p>Yep &#8211; sorry &#8211; plain and simple &#8211; for whatever reason you want to chalk it up to &#8211; it&#8217;s bias. Is it a healthy bias? Well, if you&#8217;re a site called &#8220;MacRumours&#8221; then no.. but if you&#8217;re &#8220;Engadget&#8221; or &#8220;Gizmodo&#8221; or &#8220;PCWorld&#8221; then yeah. And if you&#8217;re &#8220;Good Morning America&#8221; or &#8220;The Motley Fool&#8221; or &#8220;The Wall Street Journal&#8221; then it&#8217;s a serious problem because when you write articles that uncritically promote a company or it products &#8211; well, we have a word for that &#8211; it&#8217;s called &#8216;shilling&#8217; and it&#8217;s never a good thing.</p>
<p>The public turn to the press to povide them with useful information and a big part of that is a press that&#8217;s &#8211; if not unbiased &#8211; then at least critical and prepared to points out flaws all around. When they sweep problems under the table for one company &#8211; but hold another to a bright and glaring searchlight &#8211; it doesn&#8217;t no one good.</p>
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		<title>By: Stocklone</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69936</link>
		<dc:creator>Stocklone</dc:creator>
		<pubDate>Fri, 29 Oct 2010 00:02:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69936</guid>
		<description><![CDATA[Here is my problem with a lot of reviews.  If it was a feature worth having, Apple would already have it.  Since Apple doesn&#039;t, it&#039;s not worth mentioning or it&#039;s not even something the reviewer would even think to look to see if it is capable of doing such a thing.  I&#039;ve seen reviews that fail to mention every single reason why I bought a certain gadget over an Apple product.  You seriously have to go out of your way to find sites where Apple is not the gold standard.  Reviews should be done from the perspective of that entire category the device falls into not simply Apple has defined this category for me so I&#039;ll just measure everything against that.  I think that&#039;s lazy reviewing.  Also, another thing I see is if it is like Apple then it&#039;s a cheap knock off.  If it isn&#039;t like Apple then it&#039;s too hard to learn to use.]]></description>
		<content:encoded><![CDATA[<p>Here is my problem with a lot of reviews.  If it was a feature worth having, Apple would already have it.  Since Apple doesn&#8217;t, it&#8217;s not worth mentioning or it&#8217;s not even something the reviewer would even think to look to see if it is capable of doing such a thing.  I&#8217;ve seen reviews that fail to mention every single reason why I bought a certain gadget over an Apple product.  You seriously have to go out of your way to find sites where Apple is not the gold standard.  Reviews should be done from the perspective of that entire category the device falls into not simply Apple has defined this category for me so I&#8217;ll just measure everything against that.  I think that&#8217;s lazy reviewing.  Also, another thing I see is if it is like Apple then it&#8217;s a cheap knock off.  If it isn&#8217;t like Apple then it&#8217;s too hard to learn to use.</p>
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	<item>
		<title>By: Damian</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69880</link>
		<dc:creator>Damian</dc:creator>
		<pubDate>Thu, 28 Oct 2010 12:54:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69880</guid>
		<description><![CDATA[Good article. However, I disagree that the Apple bias is a myth.

I find it somewhat laughable when reviewers sing the graces of &quot;new, revolutionary features&quot; that have existed elsewhere for ten years, then blatantly ignore devices with said features.
Or when a reviewer considers the N8 great in most respects but gives the device a 5/10 simply because the UI quality doesn&#039;t match their favourite phone.
Or posting up a &quot;usability showdown&quot; pacing an obvious longterm iPhone user against a technologically retarded short term N8 user.

I have an N8. My wife has an iPhone. I do highly rate the crisp, fluid UI and application store of one, and the powerful technology, media offering and openness of the other.]]></description>
		<content:encoded><![CDATA[<p>Good article. However, I disagree that the Apple bias is a myth.</p>
<p>I find it somewhat laughable when reviewers sing the graces of &#8220;new, revolutionary features&#8221; that have existed elsewhere for ten years, then blatantly ignore devices with said features.<br />
Or when a reviewer considers the N8 great in most respects but gives the device a 5/10 simply because the UI quality doesn&#8217;t match their favourite phone.<br />
Or posting up a &#8220;usability showdown&#8221; pacing an obvious longterm iPhone user against a technologically retarded short term N8 user.</p>
<p>I have an N8. My wife has an iPhone. I do highly rate the crisp, fluid UI and application store of one, and the powerful technology, media offering and openness of the other.</p>
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		<title>By: Andrew</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69829</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Thu, 28 Oct 2010 01:26:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69829</guid>
		<description><![CDATA[Greg Wolff&#039;s an idiot.

And I did read the article too.  The whole thing.  Sounds like if he could eat/have sex with apple products he would.]]></description>
		<content:encoded><![CDATA[<p>Greg Wolff&#8217;s an idiot.</p>
<p>And I did read the article too.  The whole thing.  Sounds like if he could eat/have sex with apple products he would.</p>
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	<item>
		<title>By: Greg Wolff</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69828</link>
		<dc:creator>Greg Wolff</dc:creator>
		<pubDate>Thu, 28 Oct 2010 01:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69828</guid>
		<description><![CDATA[Phillip,  I commend you on writing this article.  At first I read it to see the other side of the &quot;Apple bias&quot; debate and many of your points I agreed with in the article.  Then I started to read the comments on here and seeing how silly some of these people are--especially those that obviously just read the title and say junk like how your &#039;biased&#039; because you felt the need to respond to some of the idiots that make rash comments.  It started to make me realize that perhaps its just an issue with the readership in that they criticize just to criticize.  Please, don&#039;t listen to these types of people and continue writing intriguing and thought provoking articles.  Hopefully someday there will be real discussion on &quot;teh internetz&quot;.]]></description>
		<content:encoded><![CDATA[<p>Phillip,  I commend you on writing this article.  At first I read it to see the other side of the &#8220;Apple bias&#8221; debate and many of your points I agreed with in the article.  Then I started to read the comments on here and seeing how silly some of these people are&#8211;especially those that obviously just read the title and say junk like how your &#8216;biased&#8217; because you felt the need to respond to some of the idiots that make rash comments.  It started to make me realize that perhaps its just an issue with the readership in that they criticize just to criticize.  Please, don&#8217;t listen to these types of people and continue writing intriguing and thought provoking articles.  Hopefully someday there will be real discussion on &#8220;teh internetz&#8221;.</p>
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	<item>
		<title>By: Andrew</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69816</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 27 Oct 2010 22:56:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69816</guid>
		<description><![CDATA[I agree...How you are responding to people&#039;s comments seems rather unprofessional.  It sounds like you love Apple too, btw.]]></description>
		<content:encoded><![CDATA[<p>I agree&#8230;How you are responding to people&#8217;s comments seems rather unprofessional.  It sounds like you love Apple too, btw.</p>
]]></content:encoded>
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	<item>
		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69813</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 22:12:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69813</guid>
		<description><![CDATA[I&#039;m guessing you&#039;re basing that opinion on this column, and not my entire body of work, right?]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m guessing you&#8217;re basing that opinion on this column, and not my entire body of work, right?</p>
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		<title>By: JJ Abrams</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69812</link>
		<dc:creator>JJ Abrams</dc:creator>
		<pubDate>Wed, 27 Oct 2010 22:11:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69812</guid>
		<description><![CDATA[You&#039;re no journalist, you&#039;re a blogger.

Everything you wrote is from personal experience or opinion, none is based off fact and/or research. The day you use research instead of opinion to write articles, you can start calling yourself a journalist.]]></description>
		<content:encoded><![CDATA[<p>You&#8217;re no journalist, you&#8217;re a blogger.</p>
<p>Everything you wrote is from personal experience or opinion, none is based off fact and/or research. The day you use research instead of opinion to write articles, you can start calling yourself a journalist.</p>
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		<title>By: Simon Stewart</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69807</link>
		<dc:creator>Simon Stewart</dc:creator>
		<pubDate>Wed, 27 Oct 2010 21:53:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69807</guid>
		<description><![CDATA[It is hilarious how defensive you are.]]></description>
		<content:encoded><![CDATA[<p>It is hilarious how defensive you are.</p>
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		<title>By: jason</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69805</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Wed, 27 Oct 2010 21:52:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69805</guid>
		<description><![CDATA[Thank you for replying to so many posts.  After I noticed you did, I went through and read every reply.  I really appreciate it when Journalist&#039;s take the time to do that on their pieces.  

Incidently if you ever do write that piece on ownership bias you would have one reader for sure already :)  

Now only if there was a way to get a significant sample size and use a little econometrics on it...]]></description>
		<content:encoded><![CDATA[<p>Thank you for replying to so many posts.  After I noticed you did, I went through and read every reply.  I really appreciate it when Journalist&#8217;s take the time to do that on their pieces.  </p>
<p>Incidently if you ever do write that piece on ownership bias you would have one reader for sure already :)  </p>
<p>Now only if there was a way to get a significant sample size and use a little econometrics on it&#8230;</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69800</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 21:03:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69800</guid>
		<description><![CDATA[Okay, if I must. 

If you&#039;re saying Apple machines are underpowered, you are implicitly making a comparison, and therefore you&#039;re implying two things. 1. There are specific tasks that buyers want to perform that a Mac cannot handle. 2. Macs are not as powerful as comparably priced machines. Is an iMac underpowered for gaming tasks? Sure. But in most ways, primarily tasks that don&#039;t require heavy lifting from the graphics card, Macs are powerful enough for the tasks at hand. They are certainly powerful enough for Apple&#039;s built-in software, which is superior to other consumer-grade software packages on PCs, and they are powerful enough for Apple&#039;s own pro software, which is at least comparable too, if not better than similar software packages from Adobe and Sony, for instance. In a direct price comparison, as has been proven over and over again online (see LaptopMag&#039;s piece here: http://www.laptopmag.com/mobile-life/mac-myths-debunked.aspx?page=2#axzz13awAkvDc), the so-called Apple tax is rendered almost insignificant because of the less tangible benefits of owning a Mac. And I&#039;m not talking solely about status, I&#039;m talking about customer service and reliability, two issues to which I can directly attest. 

Have I ever tried to repair a Mac? No. I&#039;ve never repaired a PC, either. I don&#039;t repair my own machines. I don&#039;t value that as a skill in my own life. If you value your computer repair expertise, more power to you, but I won&#039;t give you any more respect for being able to repair a computer than you should deride me for not being able to repair my own machines. It&#039;s a matter of priorities, not intellect. But your original point was not about whether the buyer can repair the machine. You said Apple products are &quot;un-repairable.&quot; That&#039;s wrong. If you want to change the argument so that you can be right, I&#039;m no longer interested. 

Locked down - if that&#039;s your definition, then you are locked down. I don&#039;t disagree. 

As far as interoperability, nobody is forcing you to use a Mac. Nobody is forcing you to buy an iPod or an iPhone. I listen to FLAC files all the time on my Mac. Congratulations on your wonderful understanding of computer processing architecture, but if I had to worry about MIPS and pipelines in my computer buying decision, I&#039;d shoot myself in the face. Are there limits in using Apple products? Of course there are. There are limits in every product. I wish my crappy old Toyota Camry ran on natural gas, but I&#039;m forced to use petrol. But that&#039;s my choice to buy the car I own. 

Also, LALALALA YOU SAID LINUX LALALALA. There&#039;s a huge difference between products that use Linux behind the scenes and trying to run an X-Windows interface on top of an open source build. Of all the products you mentioned, I&#039;m sure a vast majority of buyers do not realize they are running Linux, and if they did, the manufacturer has definitely failed in its design mission.]]></description>
		<content:encoded><![CDATA[<p>Okay, if I must. </p>
<p>If you&#8217;re saying Apple machines are underpowered, you are implicitly making a comparison, and therefore you&#8217;re implying two things. 1. There are specific tasks that buyers want to perform that a Mac cannot handle. 2. Macs are not as powerful as comparably priced machines. Is an iMac underpowered for gaming tasks? Sure. But in most ways, primarily tasks that don&#8217;t require heavy lifting from the graphics card, Macs are powerful enough for the tasks at hand. They are certainly powerful enough for Apple&#8217;s built-in software, which is superior to other consumer-grade software packages on PCs, and they are powerful enough for Apple&#8217;s own pro software, which is at least comparable too, if not better than similar software packages from Adobe and Sony, for instance. In a direct price comparison, as has been proven over and over again online (see LaptopMag&#8217;s piece here: <a href="http://www.laptopmag.com/mobile-life/mac-myths-debunked.aspx?page=2#axzz13awAkvDc" rel="nofollow">http://www.laptopmag.com/mobile-life/mac-myths-debunked.aspx?page=2#axzz13awAkvDc</a>), the so-called Apple tax is rendered almost insignificant because of the less tangible benefits of owning a Mac. And I&#8217;m not talking solely about status, I&#8217;m talking about customer service and reliability, two issues to which I can directly attest. </p>
<p>Have I ever tried to repair a Mac? No. I&#8217;ve never repaired a PC, either. I don&#8217;t repair my own machines. I don&#8217;t value that as a skill in my own life. If you value your computer repair expertise, more power to you, but I won&#8217;t give you any more respect for being able to repair a computer than you should deride me for not being able to repair my own machines. It&#8217;s a matter of priorities, not intellect. But your original point was not about whether the buyer can repair the machine. You said Apple products are &#8220;un-repairable.&#8221; That&#8217;s wrong. If you want to change the argument so that you can be right, I&#8217;m no longer interested. </p>
<p>Locked down &#8211; if that&#8217;s your definition, then you are locked down. I don&#8217;t disagree. </p>
<p>As far as interoperability, nobody is forcing you to use a Mac. Nobody is forcing you to buy an iPod or an iPhone. I listen to FLAC files all the time on my Mac. Congratulations on your wonderful understanding of computer processing architecture, but if I had to worry about MIPS and pipelines in my computer buying decision, I&#8217;d shoot myself in the face. Are there limits in using Apple products? Of course there are. There are limits in every product. I wish my crappy old Toyota Camry ran on natural gas, but I&#8217;m forced to use petrol. But that&#8217;s my choice to buy the car I own. </p>
<p>Also, LALALALA YOU SAID LINUX LALALALA. There&#8217;s a huge difference between products that use Linux behind the scenes and trying to run an X-Windows interface on top of an open source build. Of all the products you mentioned, I&#8217;m sure a vast majority of buyers do not realize they are running Linux, and if they did, the manufacturer has definitely failed in its design mission.</p>
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		<title>By: Cynyr</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69799</link>
		<dc:creator>Cynyr</dc:creator>
		<pubDate>Wed, 27 Oct 2010 20:47:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69799</guid>
		<description><![CDATA[android, tivo, a fair number of TVs, a large number of consumer and SoHo NAS boxes, a large number of routers, all consumer focused products, and they use Linux. Dell sells laptops with Ubuntu on them and other retailers sell computers with other versions of linux as well. I&#039;m not sure why you think i would loose the point by saying linux. 

You also did not address any of the other points i made, simply went &quot;LALALALA YOU SAID LINUX LALALALA&quot;. 

I tried to bing up other points as well as the lack of support for non commercial OS (lets toss *BSD and  opensolaris in there as well) with apples products.]]></description>
		<content:encoded><![CDATA[<p>android, tivo, a fair number of TVs, a large number of consumer and SoHo NAS boxes, a large number of routers, all consumer focused products, and they use Linux. Dell sells laptops with Ubuntu on them and other retailers sell computers with other versions of linux as well. I&#8217;m not sure why you think i would loose the point by saying linux. </p>
<p>You also did not address any of the other points i made, simply went &#8220;LALALALA YOU SAID LINUX LALALALA&#8221;. </p>
<p>I tried to bing up other points as well as the lack of support for non commercial OS (lets toss *BSD and  opensolaris in there as well) with apples products.</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69797</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 20:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69797</guid>
		<description><![CDATA[You do realize that as soon as you bring up your Linux box in an argument over consumer-focused products, you automatically lose the point.]]></description>
		<content:encoded><![CDATA[<p>You do realize that as soon as you bring up your Linux box in an argument over consumer-focused products, you automatically lose the point.</p>
]]></content:encoded>
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	<item>
		<title>By: Cynyr</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69796</link>
		<dc:creator>Cynyr</dc:creator>
		<pubDate>Wed, 27 Oct 2010 20:09:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69796</guid>
		<description><![CDATA[underpowered, yes only sometimes, and certainly in the non-premium models, 13&quot; macbook pro, 13&quot; air, the mac mini, 3 of 4 base model iMacs only have i3s in them. and only the 27&quot; can upgrade to the i5, and only the expensive 27&quot; can get an i7. 

ever try to repair a mini on your own. or your iMac? no i don&#039;t mean bring it to a genius bar, i mean something simple like add ram, or replace the harddrive. How about replace the harddrive or battery that died in your ipod. 

Locked down, for example; no carrier choice, no open access for any app i want to run. you can only use of apple tools to make apps. Yes the imac, mac mini, macbooks, and macbook pros are unlocked(currently), but none of the things apple gets most of it&#039;s coverage for are &quot;open&quot;. 

As far as choice sure, i could go elsewhere, but then i run into those interoperability problems. So unless you know how to sync my FLAC audio collection on my MIPS based computer running linux with an iPod I stand by my opinion that there is limited choice when dealing with apple products.]]></description>
		<content:encoded><![CDATA[<p>underpowered, yes only sometimes, and certainly in the non-premium models, 13&#8243; macbook pro, 13&#8243; air, the mac mini, 3 of 4 base model iMacs only have i3s in them. and only the 27&#8243; can upgrade to the i5, and only the expensive 27&#8243; can get an i7. </p>
<p>ever try to repair a mini on your own. or your iMac? no i don&#8217;t mean bring it to a genius bar, i mean something simple like add ram, or replace the harddrive. How about replace the harddrive or battery that died in your ipod. </p>
<p>Locked down, for example; no carrier choice, no open access for any app i want to run. you can only use of apple tools to make apps. Yes the imac, mac mini, macbooks, and macbook pros are unlocked(currently), but none of the things apple gets most of it&#8217;s coverage for are &#8220;open&#8221;. </p>
<p>As far as choice sure, i could go elsewhere, but then i run into those interoperability problems. So unless you know how to sync my FLAC audio collection on my MIPS based computer running linux with an iPod I stand by my opinion that there is limited choice when dealing with apple products.</p>
]]></content:encoded>
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	<item>
		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69789</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 19:28:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69789</guid>
		<description><![CDATA[Shows I am what, exactly? Biased? Did you actually read the story? 

I&#039;m a journalist. I try to avoid making up facts. I don&#039;t have numbers to prove that Apple gets disproportionate coverage. Anecdotally, I believe this to be the case. That&#039;s why I said &quot;probably.&quot; 

I&#039;m guessing you didn&#039;t read past the first paragraph before you got all proud of yourself for finding what you believed to be a logical flaw in my argument and decided to jump down here to the comments. Good job, way to save time.]]></description>
		<content:encoded><![CDATA[<p>Shows I am what, exactly? Biased? Did you actually read the story? </p>
<p>I&#8217;m a journalist. I try to avoid making up facts. I don&#8217;t have numbers to prove that Apple gets disproportionate coverage. Anecdotally, I believe this to be the case. That&#8217;s why I said &#8220;probably.&#8221; </p>
<p>I&#8217;m guessing you didn&#8217;t read past the first paragraph before you got all proud of yourself for finding what you believed to be a logical flaw in my argument and decided to jump down here to the comments. Good job, way to save time.</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69786</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 19:25:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69786</guid>
		<description><![CDATA[I wrote an entire column on the Gizmodo N8 debacle. You can find it here: http://www.slashgear.com/the-epidemic-of-update-fever-22109837/. I decided it would be overkill to hammer them again, but that little dig in my first paragraph about wanting to destroy Finland should be taken as a reference to anti-Nokia bias.]]></description>
		<content:encoded><![CDATA[<p>I wrote an entire column on the Gizmodo N8 debacle. You can find it here: <a href="http://www.slashgear.com/the-epidemic-of-update-fever-22109837/" rel="nofollow">http://www.slashgear.com/the-epidemic-of-update-fever-22109837/</a>. I decided it would be overkill to hammer them again, but that little dig in my first paragraph about wanting to destroy Finland should be taken as a reference to anti-Nokia bias.</p>
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		<title>By: Stuart</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69785</link>
		<dc:creator>Stuart</dc:creator>
		<pubDate>Wed, 27 Oct 2010 19:23:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69785</guid>
		<description><![CDATA[My first thought when reading this article was GIZMODO and their decision not to review the Nokia N8. You decided not to discuss that incident or even mention their website. There is no doubt that there are myriad blogs and fan sites that pander and cater to different companies. Also, with an attempt to add a little humor into the articles some people can feel that bias creeps in.  It is a very difficult to really be impartial because we are all shaping our viewpoint based on our own experience. Having diversity in the background in the writers should help bring different points of view and different angles to consider.]]></description>
		<content:encoded><![CDATA[<p>My first thought when reading this article was GIZMODO and their decision not to review the Nokia N8. You decided not to discuss that incident or even mention their website. There is no doubt that there are myriad blogs and fan sites that pander and cater to different companies. Also, with an attempt to add a little humor into the articles some people can feel that bias creeps in.  It is a very difficult to really be impartial because we are all shaping our viewpoint based on our own experience. Having diversity in the background in the writers should help bring different points of view and different angles to consider.</p>
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		<title>By: Frank</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69784</link>
		<dc:creator>Frank</dc:creator>
		<pubDate>Wed, 27 Oct 2010 19:23:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69784</guid>
		<description><![CDATA[This shows you are &quot;Apple probably gets disproportionate coverage . . .&quot;  Probably?  Give me a break.]]></description>
		<content:encoded><![CDATA[<p>This shows you are &#8220;Apple probably gets disproportionate coverage . . .&#8221;  Probably?  Give me a break.</p>
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		<title>By: n900mixalot</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69771</link>
		<dc:creator>n900mixalot</dc:creator>
		<pubDate>Wed, 27 Oct 2010 18:48:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69771</guid>
		<description><![CDATA[Ooh, you kinda wrote what I was thinking.

I agree with the author on many points, but I think the next step is whether and to what extent a news outlet is setting out an agenda.

Gizmodo, for example, used to be like SlashGear and used to report on everything tech. A few weeks ago, however, in a totally annoying and obnoxious move, they wrote an article talking about how the N8 wasn&#039;t worth reviewing. Well, that&#039;s fine that they think so, but it was an obvious ploy to set out their anti Nokia stance.

I think that the overall tone of the news outlet sets the pace, and I&#039;ve read articles here that seem to be right there in bed with Apple, and others that are ripe with anti-Apple sentiment.]]></description>
		<content:encoded><![CDATA[<p>Ooh, you kinda wrote what I was thinking.</p>
<p>I agree with the author on many points, but I think the next step is whether and to what extent a news outlet is setting out an agenda.</p>
<p>Gizmodo, for example, used to be like SlashGear and used to report on everything tech. A few weeks ago, however, in a totally annoying and obnoxious move, they wrote an article talking about how the N8 wasn&#8217;t worth reviewing. Well, that&#8217;s fine that they think so, but it was an obvious ploy to set out their anti Nokia stance.</p>
<p>I think that the overall tone of the news outlet sets the pace, and I&#8217;ve read articles here that seem to be right there in bed with Apple, and others that are ripe with anti-Apple sentiment.</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69763</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 18:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69763</guid>
		<description><![CDATA[I don&#039;t disagree. 
Underpowered - some times. 
Expensive - usually, but not priced out of the market, and never the most expensive options around. 
Un-repairable - don&#039;t know where you got that idea. I&#039;ve had every Apple product I&#039;ve owned repaired with no trouble. 
Locked down - depends on your definition. 
Limited interoperability - certainly. 
Limited choice - among Apple products, yes, but your choice is really the entire marketplace, not just Apple.]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t disagree.<br />
Underpowered &#8211; some times.<br />
Expensive &#8211; usually, but not priced out of the market, and never the most expensive options around.<br />
Un-repairable &#8211; don&#8217;t know where you got that idea. I&#8217;ve had every Apple product I&#8217;ve owned repaired with no trouble.<br />
Locked down &#8211; depends on your definition.<br />
Limited interoperability &#8211; certainly.<br />
Limited choice &#8211; among Apple products, yes, but your choice is really the entire marketplace, not just Apple.</p>
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		<title>By: Johnnie</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69760</link>
		<dc:creator>Johnnie</dc:creator>
		<pubDate>Wed, 27 Oct 2010 18:06:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69760</guid>
		<description><![CDATA[gotta say... Phillips is right in his response... all you need to do is see the line:

First, let’s talk about why there  is actually an Apple bias in the media

To see that he&#039;s not trying to clame there is no bias at all.]]></description>
		<content:encoded><![CDATA[<p>gotta say&#8230; Phillips is right in his response&#8230; all you need to do is see the line:</p>
<p>First, let’s talk about why there  is actually an Apple bias in the media</p>
<p>To see that he&#8217;s not trying to clame there is no bias at all.</p>
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		<title>By: Cynyr</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69759</link>
		<dc:creator>Cynyr</dc:creator>
		<pubDate>Wed, 27 Oct 2010 18:05:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69759</guid>
		<description><![CDATA[I had a longer post typed up, but i&#039;ll sum it up in one line. 

&quot;Apple products are not the best for everyone in every category, and some discussion on tech sites about what those short comings are would go a long way to lowering the perceived bias.&quot;

a short list; underpowered, expensive, un-repairable, locked down, limited interoperability, limited choice, &lt;strike&gt;black turtle necks&lt;/strike&gt;.]]></description>
		<content:encoded><![CDATA[<p>I had a longer post typed up, but i&#8217;ll sum it up in one line. </p>
<p>&#8220;Apple products are not the best for everyone in every category, and some discussion on tech sites about what those short comings are would go a long way to lowering the perceived bias.&#8221;</p>
<p>a short list; underpowered, expensive, un-repairable, locked down, limited interoperability, limited choice, <strike>black turtle necks</strike>.</p>
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		<title>By: Johnnie</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69758</link>
		<dc:creator>Johnnie</dc:creator>
		<pubDate>Wed, 27 Oct 2010 17:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69758</guid>
		<description><![CDATA[With respect, 

Calling it &quot;a capitalist issue&quot; is a bit of a euphemism.  Writing to peoples emotional reaction is also known by another term... &quot;pandering&quot;.  The fact that it&#039;s about a &quot;tech&quot; item rather than soley about some emotional issue obscurs this... but doesn&#039;t fundamentally alter the ultimate motivation or the intended end result.  

Journalists set the discussion by choosing the topics that are widely discussed and the information which is widely disseminated.  Phillip makes some good points, however, it&#039;s still a problem... this &quot;capitalist issue&quot; under discussion still represents the journalist setting the discussion and the tone, but now with the added factor of blaming the consumer for the end result of bias and division.

If nothing else, by your very articles, you stir up the very &quot;fuss&quot; which you then claim to be the driving factor behind what makes a topic meets the criteria as &quot;news&quot;.   How can you not claim responsibility as the driving force?  Sure... maybe your writting articles that ellicit responses from readers... but the use of this type of capitalistic criteria behind article selection means that you&#039;re not writting &quot;tech news&quot;... instead it&#039;s just one of many forms of advertisement disguising itself as news.]]></description>
		<content:encoded><![CDATA[<p>With respect, </p>
<p>Calling it &#8220;a capitalist issue&#8221; is a bit of a euphemism.  Writing to peoples emotional reaction is also known by another term&#8230; &#8220;pandering&#8221;.  The fact that it&#8217;s about a &#8220;tech&#8221; item rather than soley about some emotional issue obscurs this&#8230; but doesn&#8217;t fundamentally alter the ultimate motivation or the intended end result.  </p>
<p>Journalists set the discussion by choosing the topics that are widely discussed and the information which is widely disseminated.  Phillip makes some good points, however, it&#8217;s still a problem&#8230; this &#8220;capitalist issue&#8221; under discussion still represents the journalist setting the discussion and the tone, but now with the added factor of blaming the consumer for the end result of bias and division.</p>
<p>If nothing else, by your very articles, you stir up the very &#8220;fuss&#8221; which you then claim to be the driving factor behind what makes a topic meets the criteria as &#8220;news&#8221;.   How can you not claim responsibility as the driving force?  Sure&#8230; maybe your writting articles that ellicit responses from readers&#8230; but the use of this type of capitalistic criteria behind article selection means that you&#8217;re not writting &#8220;tech news&#8221;&#8230; instead it&#8217;s just one of many forms of advertisement disguising itself as news.</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69757</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 17:55:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69757</guid>
		<description><![CDATA[No, that&#039;s the dumbest argument I&#039;ve ever heard, and you clearly didn&#039;t read the story. I was actually pulling apart how bias works in the tech media. I wasn&#039;t claiming anyone is not biased, I was explaining how that bias leaks into stories. 

Next time, please read past the title. I promise the rest of the story is more interesting than the first few words.]]></description>
		<content:encoded><![CDATA[<p>No, that&#8217;s the dumbest argument I&#8217;ve ever heard, and you clearly didn&#8217;t read the story. I was actually pulling apart how bias works in the tech media. I wasn&#8217;t claiming anyone is not biased, I was explaining how that bias leaks into stories. </p>
<p>Next time, please read past the title. I promise the rest of the story is more interesting than the first few words.</p>
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		<title>By: Simon Stewart</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69755</link>
		<dc:creator>Simon Stewart</dc:creator>
		<pubDate>Wed, 27 Oct 2010 17:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69755</guid>
		<description><![CDATA[When you have to write an entire article saying &quot;we are not teh bias&quot; you have to know that your writers clearly are.]]></description>
		<content:encoded><![CDATA[<p>When you have to write an entire article saying &#8220;we are not teh bias&#8221; you have to know that your writers clearly are.</p>
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		<title>By: Steve</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69728</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Wed, 27 Oct 2010 17:10:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69728</guid>
		<description><![CDATA[I agree that the bias claims are probably missing the point, but the issue stems from the writers not lucidly making the point that the Apple product is used for comparison because of familiarity. When the writer(s) just stay into a comparison with say, the iPhone, it is sending the unspoken message that the iPhone is the concept of an ideal phone, and all of the differences (whether better or worse) will sound slightly worse because they have become &quot;unusual&quot; or not in line with the ideal. What makes people mad sometimes is this sub-conscious perception that even if the review expresses that whatever device is better than the Apple one in most ways, it ends up seeming like a fluke or unexpectedly good mistake because of the underlying latent message &quot;hey this is different.&quot;  The only way I see of getting around this is to make statements showing that the Apple product is being used just because of mass familiarity with it, and also balancing the comparisons to show how the other device might outperform the comparison device- like a two-way comparison of differences...]]></description>
		<content:encoded><![CDATA[<p>I agree that the bias claims are probably missing the point, but the issue stems from the writers not lucidly making the point that the Apple product is used for comparison because of familiarity. When the writer(s) just stay into a comparison with say, the iPhone, it is sending the unspoken message that the iPhone is the concept of an ideal phone, and all of the differences (whether better or worse) will sound slightly worse because they have become &#8220;unusual&#8221; or not in line with the ideal. What makes people mad sometimes is this sub-conscious perception that even if the review expresses that whatever device is better than the Apple one in most ways, it ends up seeming like a fluke or unexpectedly good mistake because of the underlying latent message &#8220;hey this is different.&#8221;  The only way I see of getting around this is to make statements showing that the Apple product is being used just because of mass familiarity with it, and also balancing the comparisons to show how the other device might outperform the comparison device- like a two-way comparison of differences&#8230;</p>
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		<title>By: Philip Berne</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69718</link>
		<dc:creator>Philip Berne</dc:creator>
		<pubDate>Wed, 27 Oct 2010 17:02:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69718</guid>
		<description><![CDATA[Great point. I&#039;m also curious how much ownership plays a role in bias. I&#039;ve reviewed a couple phones after I actually purchased them for myself. After my review, I ended up returning both because I wasn&#039;t completely satisfied. I wonder whether tech writers are biased when they review a phone that they either got free from the company (a keeper instead of a loaner), or bought themselves.]]></description>
		<content:encoded><![CDATA[<p>Great point. I&#8217;m also curious how much ownership plays a role in bias. I&#8217;ve reviewed a couple phones after I actually purchased them for myself. After my review, I ended up returning both because I wasn&#8217;t completely satisfied. I wonder whether tech writers are biased when they review a phone that they either got free from the company (a keeper instead of a loaner), or bought themselves.</p>
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		<title>By: jason</title>
		<link>http://www.slashgear.com/the-myth-of-the-apple-bias-27110614/#comment-69712</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Wed, 27 Oct 2010 16:50:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.slashgear.com/?p=110614#comment-69712</guid>
		<description><![CDATA[Great article!  One point missed (or perhaps stated, but understated) is that the writer themselves have bias (and not the &quot;I paid you off&quot; bias, but the &quot;this is what I use and like&quot; bias.  For example Slashgears N8 review was excellent in my opinion, but does that mean the writter of that article prefers a more technical, computer like phone?  Perhaps.  Now Engadget&#039;s I didn&#039;t enjoy nearly as much, but did that writer like a simpler &quot;easy button&quot; experience?  Probably.  Which one of those writers uses Android, which carries an Iphone?  It would be a very interesting thing to study.]]></description>
		<content:encoded><![CDATA[<p>Great article!  One point missed (or perhaps stated, but understated) is that the writer themselves have bias (and not the &#8220;I paid you off&#8221; bias, but the &#8220;this is what I use and like&#8221; bias.  For example Slashgears N8 review was excellent in my opinion, but does that mean the writter of that article prefers a more technical, computer like phone?  Perhaps.  Now Engadget&#8217;s I didn&#8217;t enjoy nearly as much, but did that writer like a simpler &#8220;easy button&#8221; experience?  Probably.  Which one of those writers uses Android, which carries an Iphone?  It would be a very interesting thing to study.</p>
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