Ex-Microsoft exec and shepherd of both Xbox and Zune, Robbie Bach, has admitted that the Zune PMP was a cavalcade of mistakes, though argues his entertainment division team did try to replicate its successful gaming strategy with its iPod rival. Speaking at a Northwest Entrepreneur Network event in Seattle, Geekwire reports, Bach described the Zune project as "probably universally viewed as less of a success" than Xbox, though denied that either had succeeded or failed because they were part of the Microsoft behemoth.
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