Microsoft's NUads system
for Kinect - combining interactive content with adverts - failed to cause waves when the company announced it earlier this week, perhaps because (unless you're Apple) it's a tough sell to make advertising sexy. Intended to encourage Xbox 360
users to actually pay attention to promos rather than tuning out until the real content arrives, NUads reacts to spoken and physical commands tracked by the Kinect sensor bar, pulling up more information on products, setting scheduling reminders for upcoming shows, and tweeting out anything that has particularly caught your eye. With a little work, though, it could be the entertainment industry's salvation.