If you've been following along with the way T-Mobile is attacking the mobile service provider market this year so far, you know that they are (at least appearing to be
) doing a pretty good job of shaking things up. They started by introducing the "un-carrier" plans that tossed out the idea of a 2-year contract
, added "JUMP!"
to allow users to switch from one device to the next when new technology is introduced to the market without penalty (effectively), and this week aim to set another fire a their competitors' feet with a zero cash down plan for every single service-providing device in their store.