Microsoft announced today that its Windows Phone Marketplace is opening up in five new countries. Those countries include Argentina, Indonesia, Malaysia, Peru, and the Philippines. Users in these regions will have to make sure their devices are updated to Windows Phone 7.5 in order to access the Marketplace.
When it comes to applications for the mobile platform, it's essentially the same situation for any device ecosystem as it is for a mall: anchor stores are necessary to keep the whole structure active - and the same is true of the Windows Phone Marketplace which just this week hit 50,000 apps. This isn't the highest amount of apps in a mobile market, not by a long shot, but with an environment for apps that is, as many Windows Phone fans will tell you, still developing, it's certainly a milestone to be proud of. What you've got to keep this all anchored down is a set of apps that everyone wants, everyone needs! Let's have a brief look at what those are.
Microsoft's Windows Phone team has lost another top-tier exec, as the company's General Manager for Developer and Marketplace, Matt Bencke, has been quietly moved to the Xbox LIVE team. Bencke's role changed at the end of November, ZDNet's sources claim, preceding Windows Phone chief Andy Lees being apparently "benched" for over-promising and under-delivering; the shift could be a sign that Microsoft is looking to move Windows Phone - or its marketing, at least - into the Windows division.
Microsoft's Windows Phone Marketplace has now reached more than 40,000 apps. It's a new milestone for the company just following its first anniversary in October when it celebrated hitting 35,000 apps. The data comes from AllAboutWindowsPhone, using their own tracking system and also breaking down the figure into percentages based on app categories.
Nokia's own preloaded Windows Phone apps, Drive and Music, are just the start of the company's software push on the new Lumia range. In addition, there'll be a curated app environment not yet demonstrated at Nokia World; Keith Varty, Head of Ecosystem and Services at Nokia, told SlashGear that App Highlights will be a tile on the Windows Phone homescreen, featuring the company's picks of the best WP7 software for new and established users. Read on for more details.
Microsoft rolled out its major Windows Phone 7.5 Mango update today and has also opened the doors to a new web-based Windows Phone Marketplace that's looking rather slick. Perhaps taking a page from Android, Microsoft is allowing users to browse this new web portal and download apps directly to their devices. They've also added a "My Phone" page that lets you easily manage your Xbox Live profile, Windows Live email, SkyDrive, and the Find My Phone feature.
Microsoft's Windows Phone Marketplace has opened up its doors to app submissions for the upcoming Mango update. Back in July, Microsoft's Windows Phone Marketplace Senior Director Todd Brix had promised to start accepting submissions in late August and here we are with the Mango update rumored to launch in less than two weeks.
Microsoft has broken the 25,000 app barrier in the Windows Phone Marketplace, roughly half of which are free to download. The figure - which stands at 25,056 at time of writing - comes courtesy of software-tracker Windows Phone Applist, though Microsoft itself is yet to confirm the milestone.
During the Mango update reveal yesterday, Microsoft announced that it will be offering a web portal version of its Windows Phone Marketplace. Users would be able to access the marketplace catalog from the web, make purchases, and then send them directly to their handsets. Today, some extra details on the new web version have emerged.
Microsoft has announced that it will be launching a web-version of the Windows Phone Marketplace, allowing users with WP smartphones to browse the catalog together with buy apps and send them directly to their handsets. The new service is due to go online in time with Windows Phone 7.1 Mango's arrival this fall.