CEO Satoru Iwata said during a call with investors last week that he’s comfortable with his company’s standing in the marketplace. He believes that Sony and Microsoft are competing for the high-end of the space, while Nintendo is going after casual gamers and families. And it’s in that niche, he says, that Nintendo will see the most growth.
I’ll freely admit that Iwata has been right more than he’s been wrong in the years. Even while the world was saying that Nintendo’s Wii would be a failure, it was the company’s top brass, like Iwata, that said it would be a success. And as history has proven, they were dead on.