You can't actually own an Apple Watch today. While you might see a line at your local Apple Store, it's not a line for purchase. The news sources suggesting otherwise are wrong - here's the simple truth: today isn't Apple Watch sale day. It's Apple Watch try-on day. That's all you're going to be able to do. Unless you're Katy Perry, of course. Or if you're one of the lucky few Apple employees who have the Apple Watch already - they can wear it out of the store - but not you.