It's been more than three years since the first modern commercial smartwatches, the Pebble and the Sony SmartWatch, hit the market and this wearable device category still hasn't taken the industry by storm. In the meantime, less powerful and less featured smart fitness bands are flooding the market and is giving some well-deserved and long overdue attention to healthier lifestyles (at least hopefully). These two device categories sometimes share some features, like notifications and activity tracking. Sometimes they even share in price tags. And yet smarwatches aren't regarded with the same esteem and market share as their health-centric cousins. The issue might not just be because smartwatches answer the problems wrong. They might also be answering the wrong problems.