wearable

Model Liu Wen believed to be involved in Apple Watch launch campaign

Model Liu Wen believed to be involved in Apple Watch launch campaign

It's been made clear by now that Apple is not just targeting its forthcoming wearable device at tech enthusiasts, but at the world of high fashion as well. While the Apple Watch was first unveiled at Apple's own media event on September 9th, it was also given a one-day showcase recently during Paris Fashion Week. It was at this event that Chinese fashion model Liu Wen was snapped wearing the watch, and teasing that we'd be seeing more of her as its release approaches.

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Take cover — Apple Watch cases are coming

Take cover — Apple Watch cases are coming

It was only a matter of time. You can’t have a new Apple device without someone creating cases or the like for it. We saw this with the iPhone 6 — cases were being circulated before the phone even came out. Now we’re getting the same treatment with the Apple Watch, and we must say, it’s not pretty.

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Ive: Apple Watch was three years in the making

Ive: Apple Watch was three years in the making

In an interview with Vogue magazine, Apple design chief Jony Ive (pardon me, Sir Jony Ive) gave a rare glimpse into the process that led him to what we now know as the Apple Watch. As it turns out, Apple was on the forefront of wearable technology. They just sat on their golden egg for three years, until it was ready.

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