Marketing gimmicks are nothing new, but like Amazon's new Treasure Truck promotion, the really creative, original ones are pretty cool. In this case, it's from Molson, the Canadian beer maker. They had a special refrigerator built that runs Google's speech recognition and translation software, making it capable of recognizing as many as 40 different languages. As Molson's new commercial video shows, the fridge was left in public, encouraging people to open it by simply saying "I am Canadian." But it's not quite that easy.