Let the puns commence. Virtual Reality is really only as good as the content that's available for that particular experience. With is new found VR push, with the likes of YouTube 360 and Cardboard, Google has very little choice but to help creators stitch up their video masterpieces, hence the introduction of JUMP. Now it is on the hunt for for those creative minds who are willing to make the leap into VR and take its camera rig for a spin. But considering the hardware that's involved, getting in isn't going to be easy.