AMD has confirmed it intends to axe its separate ATI graphics card branding, telling The Tech Report that it will instead be bringing them under the AMD umbrella. Intended to accommodate the new breed of combined CPU/GPU Fusion chipsets that will kick off with the Bobcat before the end of 2010, the move also follows AMD's research which discovered potential buyers were three times more likely to pick an ATI-branded card when they were told AMD were behind it.
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