ultraviolet

UltraViolet cloud conversion to cost $2-$4 per DVD

UltraViolet cloud conversion to cost $2-$4 per DVD

We have been talking about UltraViolet for a while now, but the official announcement of the service will come today at 1 PM ET. Ultraviolet is the DVD movie conversion service that Walmart will operate along with partners Universal, Paramount, Warner Bros., Sony Pictures, and Fox. The idea is that consumers can bring in their DVDs and get them converted to digital for a fee.

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Hollywood partners with Wal-Mart to offer “disc-to-digital” scheme

Hollywood partners with Wal-Mart to offer “disc-to-digital” scheme

The movie industry have been scrambling to find the best solution to piracy lately. Last month Fox and Warner Bros. partnered with SanDisk and Western Digital to launch their “Project Phenix” initiative, allowing you to move DRM laced content via their hard drives. The digital locker service UltraViolet also launched back in January, and reportedly has 750,000 registered users so far.

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