Twitter

Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

Continue Reading...

Twitter hosts political rappartee between White House and opponents

Twitter hosts political rappartee between White House and opponents

The Obama administration has been increasingly using Twitter as a way to shape news stories and public debate, often going so far as to eschew traditional channels like press releases and news conferences in favor of the social microblogging network, Reuters reports. Characterizing the White House's Twitter activity as an "army" waging "wars" with conservatives and other Obama opponents, the report points to the administration's embrace of Twitter as a public debate sphere.

Continue Reading...

Twitter update brings photos to users’ feeds

Twitter update brings photos to users’ feeds

If you've been browsing around Twitter this evening and something seemed different, you're right -- an update has rolled out that brings photos in all their glory to users' feeds. Now when scrolling, most images will show up in a large preview window, showing a large portion of what the image is and leaving the user to decide whether its worth clicking on for the entire thing.

Continue Reading...

Buffer spam-and-hack attack resolved, new security layers instituted

Buffer spam-and-hack attack resolved, new security layers instituted

Buffer, an app that lets users schedule and post Facebook, Twitter and Google+ updates, is now back up and running after a two-day hack-and-spam ordeal. Buffer was hacked yesterday, sending out third-party spam to thousands of Buffer users' Facebook pages. The company has cleaned up the mess for the most part and instituted new security measures to prevent future blowouts.

Continue Reading...

Tweetbot 3 for iPhone gets complete iOS 7 redesign (but you’ll have to pay)

Tweetbot 3 for iPhone gets complete iOS 7 redesign (but you’ll have to pay)

Tweetbot 3 for iPhone has been released, one of the most popular Twitter clients for Apple's platform, updated for iOS 7 and the shift away from skeuomorphic design. The new app keeps the features of the old Tweetbot, but matches the aesthetic of Apple's latest iOS release, complete with minimalistic new iconography and new animations. However, users of Tweetbot 2 will find they have to pay full price for the new version, as no free upgrade is provided.

Continue Reading...

Twitter saves money on US taxes with Irish operations

Twitter saves money on US taxes with Irish operations

Unless you are familiar with the inner workings of the corporate world, you may not realize that the way some major technology firms in the US avoid paying so much in taxes is by setting up some operations in the country of Ireland. One of the companies that does this is Apple, which is reportedly saved over $74 billion in corporate taxes since it moved some assets to its Irish operations.

Continue Reading...