Twitter's stock price rose to record levels three times in as many days. It closed today at $69.96, rising 8.4% over yesterday. In turn, the price closed 7.5% higher yesterday than the day before. The social media company's market valuation now stands at nearly $40 billion.
There’s nothing quite like adding a major hand in the current technology scene to your board of directors - and this week, Disney’s done just that. Jack Dorsey, cofounder of both Twitter and Square, has been added to the Disney board of directors this week, suggesting that he’s both honored and humbled to do so: “Disney is a timeless company, one we all grow up learning from and admiring.”
A PR agency that handles CollegeHumor, OkCupid, the Daily Beast, Vimeo and other high-profile web properties has "parted ways with" a corporate communications officer over a tweet deemed offensive by the company and some of the grassroots public. The tweet came from one Justine Sacco's personal account, not a company account. It informed her followers that she was about to fly to Africa, commented on the AIDS epidemic on that continent -- and implied that she thought her being white inoculated her against the deadly disease.
Vine has launched vanity URLs for its new web-profiles, allowing at least some users of the short video sharing service to reserve their own personal addresses. Confirmed as incoming yesterday, registrations for the custom URLs are now being accepted, though you'll need to be an existing Vine user and a Twitter VIP if you want to snag one initially.
Twitter is working on an edit feature. Meaning you could soon be able to edit your tweets -- with some caveats. You won't be able to write a tweet, publish it, wait a few hours, and then replace the content of the tweet with entirely different and unrelated content. Twitter is still working out the details of what you can and can't do in edit mode, but the feature is on the horizon.
Twitter is rolling out a new advertising option for mobile devices. Advertisers will now be able to send a tweet into mobile Twitter app users' timelines with a "Promoted" tag and follow button appearing below the tweet. The option has been in beta testing mode for some time now, and today the company is extending it to all advertisers.
Twitter has been field-testing a new native app feature that shows a map of tweets occurring near the user in real time. The feature appears as a separate column in the app and shows tweets from other users regardless of the follow relationship between the users. It's called "Nearby", and it could be Twitter's next granular advertising targeting gambit.
Twitter's decision to make an abrupt about-face on blocking policy after user outcry has highlighted little-understood shortcomings in how social services handle privacy and bullying, sending the 140-character message service back to the drawing board to refine its procedure. Twitter had thought it was improving the relatively blunt blocking process users were offered when it quietly changed the system on Thursday morning; by the evening, however, the company had been forced to restore the old approach, following criticisms that the amended tools in fact victimized those affected by bullying, rather than the bullies themselves. Meanwhile, the turnaround raises questions around the blocking and privacy tools other popular social networks offer their users.
Twitter has announced that it has made some nice updates to the Mac twitter application. This week Twitter added some new features and tweaked the look and feel of the application. Twitter also made a change this week to how user are blocked on the service resulting in a user outcry and repealed those changes in less than a day.