Twitter

Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

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Twitter custom timelines creation duty given to TweetDeck

Twitter custom timelines creation duty given to TweetDeck

This week Twitter has announced a new Custom Timelines feature for Tweets, the creation of these timelines given - at first - to TweetDeck alone. Using Tweetdeck, Twitter users will be able to create a custom timeline of Tweets then publish them to Twitter - Twitter will then display them on a unique page that's editable from Tweetdeck.

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Twitter IPO sees early 73% rise on NYSE

Twitter IPO sees early 73% rise on NYSE

Today Twitter begins its journey into the public realm with their Initial Public Offering, seeing a relatively quick rise in price of each share in early hours of trading. The Twitter IPO began with the company offering up 70 million shares with stock priced at a cool $26 USD per share. Soon after the initial offering, the first trade was made at $45.10 a share, making an impressive 73% jump right off the bat.

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Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

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Twitter hosts political rappartee between White House and opponents

Twitter hosts political rappartee between White House and opponents

The Obama administration has been increasingly using Twitter as a way to shape news stories and public debate, often going so far as to eschew traditional channels like press releases and news conferences in favor of the social microblogging network, Reuters reports. Characterizing the White House's Twitter activity as an "army" waging "wars" with conservatives and other Obama opponents, the report points to the administration's embrace of Twitter as a public debate sphere.

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Twitter update brings photos to users’ feeds

Twitter update brings photos to users’ feeds

If you've been browsing around Twitter this evening and something seemed different, you're right -- an update has rolled out that brings photos in all their glory to users' feeds. Now when scrolling, most images will show up in a large preview window, showing a large portion of what the image is and leaving the user to decide whether its worth clicking on for the entire thing.

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Buffer spam-and-hack attack resolved, new security layers instituted

Buffer spam-and-hack attack resolved, new security layers instituted

Buffer, an app that lets users schedule and post Facebook, Twitter and Google+ updates, is now back up and running after a two-day hack-and-spam ordeal. Buffer was hacked yesterday, sending out third-party spam to thousands of Buffer users' Facebook pages. The company has cleaned up the mess for the most part and instituted new security measures to prevent future blowouts.

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