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Samsung Galaxy viral campaign runs into snafu when star player tweets from iPhone

Samsung Galaxy viral campaign runs into snafu when star player tweets from iPhone

It's a song that has been sung before -- a popular person, hired by a company to promote its products, inadvertently uses a competitor's device in a public way. Such was the case with Alicia Keys earlier this year, for example, when she tweeted from an iPhone while promoting BlackBerry. Bound to afflict anyone who dabbles in the industry long enough, Samsung has now suffered the same faux pas with its latest #Galaxy11 campaign.

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Apple acquires Topsy Labs Inc for Twitter analytics

Apple acquires Topsy Labs Inc for Twitter analytics

Apple would appear to be readying themselves for a full-on Twitter analyzation push if today's suggestion that they've acquired Topsy Labs Inc is true. Apple's own Tim Cook joined Twitter earlier this year while Twitter itself went public just weeks ago, turning in to a publically-traded company and eschewing forth changes that will forever reflect their status as a real-deal board-run business. With Apple appearing to look into Twitter a lot more closely with this buy, it would appear that Twitter has nowhere to go but up.

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Twitter unveils forward secrecy in bid to stymie spying government eyes

Twitter unveils forward secrecy in bid to stymie spying government eyes

As with many tech companies, Twitter has been caught up in the government spying fallout, and has taken steps to protect its users' data, the latest of which was an announcement on the company's blog this evening: forward secrecy. With forward secrecy, Twitter has essentially enabled a contingency plan against the possibility of some agency recording encrypted traffic and at some point in the future decrypting it with Twitter's private keys.

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Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

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Twitter custom timelines creation duty given to TweetDeck

Twitter custom timelines creation duty given to TweetDeck

This week Twitter has announced a new Custom Timelines feature for Tweets, the creation of these timelines given - at first - to TweetDeck alone. Using Tweetdeck, Twitter users will be able to create a custom timeline of Tweets then publish them to Twitter - Twitter will then display them on a unique page that's editable from Tweetdeck.

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Twitter IPO sees early 73% rise on NYSE

Twitter IPO sees early 73% rise on NYSE

Today Twitter begins its journey into the public realm with their Initial Public Offering, seeing a relatively quick rise in price of each share in early hours of trading. The Twitter IPO began with the company offering up 70 million shares with stock priced at a cool $26 USD per share. Soon after the initial offering, the first trade was made at $45.10 a share, making an impressive 73% jump right off the bat.

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Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

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Twitter hosts political rappartee between White House and opponents

Twitter hosts political rappartee between White House and opponents

The Obama administration has been increasingly using Twitter as a way to shape news stories and public debate, often going so far as to eschew traditional channels like press releases and news conferences in favor of the social microblogging network, Reuters reports. Characterizing the White House's Twitter activity as an "army" waging "wars" with conservatives and other Obama opponents, the report points to the administration's embrace of Twitter as a public debate sphere.

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