We’ll admit, when we first started watching this World by Light concept video by Matthias Menzel, Lena Edman and Klaus Wasiak of the Umea Institute of Design we thought it was going to detail a prototype e-magazine or tablet UI. That assumption rapidly fell away as the video progresses: the three-person team doesn’t just have the iPad UX in their sights, but airports and even the basics of travel as we know them now.

Video demo after the cut












