On this day last month, King announced plans to abandon its "Candy" trademark in the United States, citing reasons of having acquired the better trademark "Candy Crusher", though it said it would both retain and defend its "Candy" trademark in the EU. It is that particular trademark that is now being challenged.
King, the maker behind Candy Crush Saga, found its purpose in life back in 2012 with the advent of its aforementioned game, which went on to earn extensive popularity amongst mobile gamers. The company has experienced increased criticism and controversy in recent times, however, spurred by its trademarking of the generic word "candy" and legal targeting of games with similar names, among other things. At least part of that controversy will soon disappear, however, with King filing to abandon its "candy" trademark in the United States.
It's not often you see a company take an argument far enough to make a cosmetics line about it, but that's exactly what's happened here with Amazon UK and the company known as Lush. This cosmetics company does not sell product on Amazon, but because of the way Amazon's search is set up, searching for Lush on Amazon results in some rather similar-looking products with a lot of potential to mislead.
Since being awarded a trademark for the term "Candy," King -- the company behind Candy Crush Saga -- has come under fire from developers and companies alike. The latest among these is an open letter posted by the creator of CandySwipe, a similar game created two years before the advent of Candy Crush Saga, calling out King for its alleged focus on CandySwipe's trademark.
Tensions between Facebook and app developer FiftyThree over use of the name Paper has escalated with news that a new trademark has been filed that could cause headaches for the social network's Flipboard rival. Facebook's decision to dub its new iPhone app Paper, despite FiftyThree having a digital notebook app already on the market, was already leading to suggestions that a trademark battle would commence. Today, though, it's been revealed that FiftyThree attempted to bolster its defenses on the very day Facebook revealed its app.
Last week we mentioned that the makers of the popular Candy Crush game managed to win a trademark on the term "candy" and proceeded to try to force any game out there with the generic word in its title to change. That didn't sit well with developers and apparently the devs are fighting back with a massive trolling campaign.
One of the most popular mobile games in the world is Candy Crush Saga from King.com Limited. The company field for a trademark about a year ago for the very generic word "Candy." That trademark has now been granted by the US Patent and Trademark Office.
A potential design for Samsung's rumored Google Glass rival has been revealed in a Korean filing, a sports- and media-centric wearable complete with a monocular eyepiece. Samsung's "sports glasses" would apparently have fixed lenses, according to the design filing spotted by the WSJ, rather than the interchangeable visors of Google's Glass Explorer Edition, as well as more traditional earpieces for music playback.
If they didn't have the lock on the name before today, Valve certainly does now: Half-Life 3 has been entered in to trademark application with the European Union's Office of Harmonization for the Internal Market, for real. For those of you unfamiliar with the title, Half-Life 3 is a game that's been long-awaited, having seen massive success in its 2nd generation release and seeing so much legendary suggestion behind its release that it in itself has become an event worth waiting for. We've had tips on Half-Life 3 flowing in for years, if you'd like to know, while only the very smallest cross-section of rumors come to fruition. This is one of those times.
A new Tesla trademark registration for the "Model E" has prompted speculation that the company's much-anticipated low-cost electric car will launch under that name, following the Model S and upcoming Model X crossover. Filed on August 5, the "Model E" application - for "automobiles and structural parts therefor" - comes well in advance of the car expected to bear the name, which Tesla CEO Elon Musk has warned shouldn't be expected until 2016 at the earliest.