Trademark

King settles trademark legal spat with CandySwipe and Banner Saga

King settles trademark legal spat with CandySwipe and Banner Saga

Candy Crush Saga is one of the most popular mobile games ever; On the last count, the game had been played more than 150 billion times and had 500 million users downloading it. Needless to say, the "Candy" trademark granted by the US Patent and Trademark Office caused a lot of flurry in the marketplace, making King to rethink of their strategy. For now, King have resolved their differences with two developers of The Banner Saga and CandySwipe.

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Overwatch tipped as Blizzard’s next multiplayer gaming title

Overwatch tipped as Blizzard’s next multiplayer gaming title

As of December, 2013, Blizzard was publicly in search of a Lead Producer of what was described as the company’s "next awesome game." It was Blizzard director Michael Booth that let it be known that the company was in search of a team that would take command on an "unannounced game title." "We can’t tell you exactly what the game is yet," these listings said, "but trust us, it’s awesome."

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King seeks to abandon US “candy” trademark

King seeks to abandon US “candy” trademark

King, the maker behind Candy Crush Saga, found its purpose in life back in 2012 with the advent of its aforementioned game, which went on to earn extensive popularity amongst mobile gamers. The company has experienced increased criticism and controversy in recent times, however, spurred by its trademarking of the generic word "candy" and legal targeting of games with similar names, among other things. At least part of that controversy will soon disappear, however, with King filing to abandon its "candy" trademark in the United States.

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Amazon exec the face of new toiletry line amid trademark dispute

Amazon exec the face of new toiletry line amid trademark dispute

It's not often you see a company take an argument far enough to make a cosmetics line about it, but that's exactly what's happened here with Amazon UK and the company known as Lush. This cosmetics company does not sell product on Amazon, but because of the way Amazon's search is set up, searching for Lush on Amazon results in some rather similar-looking products with a lot of potential to mislead.

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FiftyThree files trademark over Facebook Paper (but hopes it won’t need it)

FiftyThree files trademark over Facebook Paper (but hopes it won’t need it)

Tensions between Facebook and app developer FiftyThree over use of the name Paper has escalated with news that a new trademark has been filed that could cause headaches for the social network's Flipboard rival. Facebook's decision to dub its new iPhone app Paper, despite FiftyThree having a digital notebook app already on the market, was already leading to suggestions that a trademark battle would commence. Today, though, it's been revealed that FiftyThree attempted to bolster its defenses on the very day Facebook revealed its app.

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