The following may disturb some of you, but as a loyal Target shopper since before I was born (I’ll address this in a moment), I find it sort of awesome: Target has a unique Guest ID for me with a record of everything I’ve ever purchased. Of course this record is based on the times Target was sure I was the person purchasing items, via credit card for example, and if a coupon was sent to my home and someone used it, they assume it was me and this is recorded as well. With this method, Target has become a superpower in the retail world and keeps us all in the fold with a perfect suggestion: “just buy everything here, why not?”














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