With LCD displays and even consoles being reasonably common among upmarket cars these days, you need to go a little further if you’re going to attract significant amounts of attention. For Toyota and the Microsoft Xbox team, that meant seemingly crashing a Toyota Tacoma truck first through a Jurassic Park themed paint display before throwing all the gaming and custom hydraulics to hand at the tricked-out interior. Even then, you’ve still got some way to go to match the Toyota Tacoma All-Terrain Gamer (ATG) concept shown at SEMA this year.





If cars were like hotels, this would be the 5 star spa attached to a 5 star hotel, the one you could feel good about going to. Not only does it look fairly good, but it’s a hybrid.





