Tim Cook

Apple marks Earth Day 2014 with Tim Cook “Better” eco-video

Apple marks Earth Day 2014 with Tim Cook “Better” eco-video

Apple has relaunched its Environmental Responsibility hub on Earth Day 2014, renewing attention on its materials selection, the impact of climate change, and how it is sourcing energy for new projects like the Yerington, Nevada data center from solar farms. The company also has a new video, filmed at different Apple locations around the world and narrated by CEO Tim Cook, in which the chief exec discusses the "big responsibility to leave a smaller footprint."

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Apple CEO Tim Cook talks business and Macs of the future

Apple CEO Tim Cook talks business and Macs of the future

In an interview with the Wall Street Journal today, Apple CEO Tim Cook talked extensively on a variety of topics, ranging from business in general to product specifics. Among them he touched on the future of the Mac, saying Apple hasn't given up on it yet despite the downturned PC market.

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Apple buys its own shares in “opportunistic” bid

Apple buys its own shares in “opportunistic” bid

In an interview today, Apple's CEO Tim Cook announced the company repurchased $14 billion of its own shares, doing so over the course of the last couple weeks since reporting its financials. The move was "opportunistic", said Cook, who went on to state Apple had been surprised by the company's 8-percent drop in shares late last month.

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Tim Cook talks shop in Dubai, Abu Dhabi, Ireland

Tim Cook talks shop in Dubai, Abu Dhabi, Ireland

In a bit of an unforeseen appearance in the United Arab Emirates, Tim Cook proved this weekend that Apple's expansion plans at the moment include more than just greater China. He was spotted first in Ireland, then at a Virgin Megastore at the Al Wahdi Mall in Abu Dhabi this weekend while photos from earlier today suggest that he's visited a Dubai mall as well. Such visits generally mean Apple is looking very, very closely at where they intend to spread to in the immediate future.

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Apple CEO Tim Cook talks business in Ireland, tours facilities

Apple CEO Tim Cook talks business in Ireland, tours facilities

Today in Ireland, Apple CEO Tim Cook is said to have met with Taoiseach Enda Kenny in the Irish city Cork, speaking on matters of business operation and possible additional development in the future. Cook is also said to have toured the company's local facilities, and according to The Independent, is "pleased" with how they're operating.

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iPhone 5C demand lower than expected, says Tim Cook

iPhone 5C demand lower than expected, says Tim Cook

It is rare for Apple, especially its CEO, to admit to some level of error so when it does, everyone is all ears. This has happened yet again as Tim Cook admitted that they might have overestimated the popularity of the iPhone 5C, whose market performance wasn't as they had expected.

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Apple’s Tim Cook interview on NSA begins with “no back door”

Apple’s Tim Cook interview on NSA begins with “no back door”

Today on the 30th anniversary of the introduction of the Mac computer to the world by Apple, Tim Cook has taken to ABC to speak not only about oddities like Sapphire Crystal, he's come to speak about the NSA as well. After having actually headed to the White House on the 17th of December, 2013, to speak with the President about the National Security Agency's surveillance programs, here Cook suggests that he wishes he could say more.

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Apple Sapphire glass facility confirmed in Austin, tipped for iWatch

Apple Sapphire glass facility confirmed in Austin, tipped for iWatch

This week in celebration of 30 years of Apple's push for Macintosh, Tim Cook spoke with ABC news about several subjects - including, briefly, their investment in USA-based manufacturing facilities. This chat included a reminder that Apple was manufacturing the Mac Pro in Arizona, leading Cook to note their recent investment in Arizona. So-called "sapphire glass" is at the center of this push, and it's quite likely they'll be bringing it to a new product inside this year.

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China Mobile iPhone launch brings Tim Cook in person

China Mobile iPhone launch brings Tim Cook in person

Supposing you were at China Mobile's headquarters store in Beijing on the 16th of January, 2014, you may have been part of the iPhone launch - one that brought Apple CEO Tim Cook to the store to shake hands personally. This launch has been a long time coming, with Apple aiming to move into China for several years and China Mobile being one of the more important steps toward a large spread. Cook visited the headquarters store of China Mobile and helped with distribution - at least for the first few phones.

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Apple’s Tim Cook demands bigger stock risk (and costs himself $4m)

Apple’s Tim Cook demands bigger stock risk (and costs himself $4m)

Apple CEO Tim Cook has pressured the company board on pay, though not the way you might imagine: the chief exec has demanded his salary be more closely linked to Apple's stock price, as a result tumbling by $4m since the company failed to meet its targets. The Apple board had intended to base less than half of Cook's annual stock grants on the CEO performance-based metric it decided to shift to earlier this year. However, according to a preliminary filing with the SEC, Cook himself pushed for a greater chunk of his renumeration to be at risk, arguing that it would "set a leadership example."

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Tim Cook talks new product category during Apple’s earnings call

Tim Cook talks new product category during Apple’s earnings call

Apple is holding its fourth quarter 2013 earnings call this afternoon, and to kick it off, CEO Tim Cook has taken to discussion about new product categories. Unfortunately, he didn't go into details about what those new products would look like, nor even hint at what could be expected, but he did serve up a general timeline on the matter, and we won't have too much longer to wait.

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iPhone 5s 64-bit processor “front end of a long roadmap” says Tim Cook

iPhone 5s 64-bit processor “front end of a long roadmap” says Tim Cook

Apple's 4th quarter earnings report here in 2013 had mention of the best of said quarters for iPhones sold in the history of the company - but even that didn't sway one user from asking Apple CEO Tim Cook what the benefits were for the newest set of features for the iPhone 5s over the previous generation. The question itself centered on the iPhone 5s' A7 chip, the motion coprocessor, and the new Touch ID fingerprint sensor, inquiring what Apple had to say to investors that simply did not see the benefit in these features in the short run.

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