The publicity campaign for The Hunger Games: Mockingjay Part 1 is in full effect, bringing on viral content with extremely high quality. Most striking thus far has been the collection of massive images provided to the press. What we’ve seen so far includes mainly portraits - beastly, humongous posters of the characters that’ll appear in the film.
The power of cross-branding continues to flow through the veins of Samsung mobile, this time taking to The Hunger Games: Mockingjay Part 1 with a campaign similar to that of the Jay Z release with the Galaxy S4. With the Samsung Galaxy S4, users were able to preview, then download the entirety of Jay Z’s then-new album Magna Carta Holy Grail. This time around, trailers and exclusive previews will be shared.
Forging a strong future never seemed to bright as when President Snow’s Panem Addresses came down this past month - but today that all changes. The second Hunger Games Mocking Jay Part 1 trailer appears today, complete with the addition of another player. Watch prepare yourself for battle.
The team responsible for promoting the Hunger Games films do not hold back when it comes to viral fantasticism. Today they’ve released a President Snow Address, speaking "Together as One", in an ominous talk sent out to the Districts of Panem. Deceptively clean, this video should serve to show the evil living under the leadership of this false nation.
This afternoon the folks behind viral advertising campaign action for each successive Hunger Games film have pushed a number of Panem-themed posters. Panem Today, Panem Tomorrow, Panem Forever. That’s what this is all about - in just about as modern a style change as we’ve ever seen taken on Russian propaganda-age graphic design.
It’s time to bring some Tarth to a long time ago in a galaxy far, far away. The cast for Star Wars, Episode 7 has expanded to include two new stars this morning, including Lupita Nyong'o of 12 Years a Slave fame and Gwendoline Christie from Game of Thrones.
If you’re wondering where the Hunger Games video game franchise is - it’s coming. Sooner than later. The folks responsible for holding the keys to the Lionsgate Films collection have formed up to create a video games sector - whether or not they’re planning on bringing developers in-house or out-sourcing their IPs is not yet known for certain.
The Hunger Games is beaming with pride after it set multiple records in its first few days in theaters. Among the most impressive was that, raking in $155 million, it had the highest opening weekend at the box office for a non-sequel. It performed at levels usually reserved for established movie franchises like Harry Potter or Star Wars. In addition, Fandango is saying that its ticket purchasing platform was more popular than ever.