Samsung showed off what makes it special this morning, with the new Exynos 5250 mobile chipset
getting official ahead of its debut in next-gen smartphones and tablets next year. A 2GHz dual-core - with what Samsung reckons is twice the overall grunt of the company's current 1.5GHz dual-cores and four times the 3D graphics prowess - the Exynos 5250 is also interesting because, unlike NVIDIA, Samsung has opted for a pair of ARM Cortex A15 cores, rather than four A9 cores as in the Tegra 3
. That's going to raise plenty of questions about comparative performance, heat output and power frugality, but perhaps most importantly - in the marketplace, at least - it's going to prompt an interesting marketing challenge for every company pushing a tablet or phone.