Samsung showed off what makes it special this morning, with the new Exynos 5250 mobile chipset getting official ahead of its debut in next-gen smartphones and tablets next year. A 2GHz dual-core – with what Samsung reckons is twice the overall grunt of the company’s current 1.5GHz dual-cores and four times the 3D graphics prowess – the Exynos 5250 is also interesting because, unlike NVIDIA, Samsung has opted for a pair of ARM Cortex A15 cores, rather than four A9 cores as in the Tegra 3. That’s going to raise plenty of questions about comparative performance, heat output and power frugality, but perhaps most importantly – in the marketplace, at least – it’s going to prompt an interesting marketing challenge for every company pushing a tablet or phone.

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