It is an exciting time for the automotive industry, with the convergence of different types of technologies ready to have cars zooming to the future. And Audi, naturally, is ready to face the future and make it real. That is the message that Prof. Dr. Ulrich Hackenberg, member of Audi's board for management for Technical Development, is giving out at the company's annual press conference. For the car maker, 2014 was the "year of technical milestones, tests and records." Hackenberg belives that 2015 and beyond will build on those lessons and turn them into technologies and products that will excite consumers.