Amazon has ramped up Kindle Fire tablet production to in excess of 5m units before the year is out, supply chain sources have revealed, amid continued strong pre-order demand for the 7-inch ereader slate. Original production estimates were around 3.5m units in 2011, DigiTimes highlights, with that figure already being bumped once, mid-Q3, to 4m. However the loss-leading risk of the ebook retailer's advertising and media-sales supported model has been highlighted by a new teardown of the $79 Kindle that suggests Amazon loses more than $5 on every sale.
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