TAG Heuer

TAG Heuer Connected unboxing shows unflattering packaging

TAG Heuer Connected unboxing shows unflattering packaging

The phrase "new wine in old wineskin" might be a bit apt in this scenario. TAG Heuer has just launched its first ever smartwatch, running Android Wear, of course, aimed at the luxury market and squarely aimed at the Apple Watch. Coming from the marque, you do expect a hefty price tag, which, for this wearable, translates to $1,500. With that four-digit number, you sort of expect it to have a nice packaging to match. But as some people on Reddit have discovered to their dismay, that might not always be the case.

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TAG Heuer’s Android Wear watch’s most important detail is mechanical

TAG Heuer’s Android Wear watch’s most important detail is mechanical

Just a tiny portion of the presentation of TAG Heuer's first smartwatch (with Google's Android Wear) was dedicated to its warranty. This relatively tiny detail makes all the difference when you compare the watch - and the brand - to smartwatch competitors like Apple and Motorola. The TAG Heuer watch comes with a 2-year warrantee. After that time is done, the owner of the watch has the option of going in to the watch store to swap it out (for a fee) with a mechanical TAG Heuer watch.

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TAG Heuer Connected watch revealed – aimed directly at Apple

TAG Heuer Connected watch revealed – aimed directly at Apple

The folks at TAG Heuer have revealed a smartwatch that runs Google's Android Wear software. Inside you'll find Google's software - very similar to the software you'll find on devices like the Moto 360 and the Huawei Watch, while on the outside you'll find luxury hardware the likes of which are only otherwise delivered with a far more expensive piece of equipment. This is the first time an Android Wear watch has been released by a manufacturer that hadn't previously released any devices with Android onboard.

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TAG Heuer smartwatch to debut Nov. 9, still unaffordable

TAG Heuer smartwatch to debut Nov. 9, still unaffordable

Now that tech companies have made their smartwatch play, it's time for the traditional luxury watch makers to make their move. Apple has just recently partnered with fashion brand Hermes to offer something even more luxurious on the wearable market and TAG Heuer isn't going to take things sitting down. Having been repeatedly leaked and teased, the luxury marque's first "connected timepiece" will finally be making its first public appearance on November 9 at the LVMH building in New York. And it will come with an equally luxurious price tag.

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TAG Heuer Carrera Wearable 01 aims to be upgradeable

TAG Heuer Carrera Wearable 01 aims to be upgradeable

You definitely won't be able to fault TAG Heuer for not dreaming big, especially in an age when the future of luxury watch brands is being put under the spotlight. It has just revealed the name of its first smartwatch, itself a rather ambitious undertaking. The Tag Heuer Carrera Wearable 01 is so named because of its relation to the non-smart Carrera 01 luxury timepiece. But more than its Swiss roots, this smartwatch is poised to become the industry's first ever upgradeable smartwatch, ensuring the same longevity of both its analog and digital timepieces.

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TAG Heuer smartwatch coming November but you can’t afford it

TAG Heuer smartwatch coming November but you can’t afford it

Now that the Apple Watch has started arriving on the wrists of users, luxury watch makers are starting to take the smartwatch trend more seriously. But instead of being worried by the rise of these highly digital timepieces, some are seeing an opportunity. Take TAG Heuer's Jean-Claude Biver, for example. He sees the Apple Watch as a hip new trend that will get youngsters to start getting used to watches, which could eventually lead to more sales of traditional watches. That said, TAG Heuer's $1,400 smartwatch coming this November might be a bitter pill to swallow.

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Tag Heuer smartwatch official, Google & Intel will help

Tag Heuer smartwatch official, Google & Intel will help

That rumored Tag Heuer smartwatch is now a reality. After a rumor surfaced late yesterday that both Intel and Google would be part of the deal, all parties involved today announced there would a be a luxury smartwatch from Tag Heuer. Google, Intel and Tag Heuer will work in unison to bring a luxury smartwatch to the world — and that’s all we know. Intel’s end in this is pretty evident (they’ll bring a SoC), and Google will come forward with software expertise on Android Wear.

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TAG Heuer smartwatch will not be fully “Swiss Made”

TAG Heuer smartwatch will not be fully “Swiss Made”

Iconic Swiss watch maker TAG Heuer, who was first speculated to enter the smartwatch scene last September, might finally be announcing just that tomorrow. But its foray into the technology space might come at a price, both literally and figuratively. Considering that Switzerland does not have the capacity to produce smartwatch components just yet, TAG Heuer has no choice but to "outsource" that part of the product and process to a Silicon Valley partner that it will reveal on Thursday, which could mean that its first smartwatch won't proudly wear the phrase "Swiss Made".

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TAG Heuer Mikrotimer, the fastest chronograph watch ever made

TAG Heuer Mikrotimer, the fastest chronograph watch ever made

The TAG Heuer Mikrotimer Flying 1000 Concept watch is being touted as the fastest chronograph watch ever made. The mechanisms inside are so advanced and finely tuned that it can track time down to 1/1000th of a second, which is 300 times faster than a human blink. To see the watch in action, continue after the cut for the demo video.

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