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T-Mobile wins fight for magenta against AT&T’s Aio Wireless

T-Mobile wins fight for magenta against AT&T’s Aio Wireless

T-Mobile has won its battle over the color magenta, with a federal court ruling AT&T's subsidiary brand Aio Wireless must cease using the distinctive hue. The case, filed back in August 2013, began when Aio Wireless - which targets cellphone users looking for prepaid or contract-free plans - started using large blocks of what it referred to as "plum" color in its advertisements and promotional materials.

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AT&T revamps plans with “Mobile Share Family Value” to stave off T-Mo

AT&T revamps plans with “Mobile Share Family Value” to stave off T-Mo

AT&T has introduced a new group tariff, Mobile Share Value Plan, aimed at families and small businesses perhaps tempted by T-Mobile's competitive "Uncarrier" prices. Available both for new sign-ups and existing subscribers, the plan - available from today - doesn't include subsidized devices for those fresh to AT&T's network, but cuts the cost of high data allowances (for those sharing over 10GB among multiple devices) and the price of adding different lines. The carrier claims that existing families all on AT&T could save as much as $100 per month by switching over.

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AT&T tries to buy loyalty after T-Mobile barbs

AT&T tries to buy loyalty after T-Mobile barbs

AT&T has ramped up its retaliation against T-Mobile, responding to criticisms that it was not doing enough for existing subscribers by offering them a new credit to avoid them jumping ship to the magenta upstart. The carrier will slap $100 in credit onto the monthly bill of any new or existing customer who activates a new line of service on their account, whether that be for a phone, tablet, hotspot, or wireless home line.

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T-Mobile raises anti-AT&T attacks to bizarre levels

T-Mobile raises anti-AT&T attacks to bizarre levels

T-Mobile has cranked up its offensive against AT&T, issuing a bizarrely tongue-in-cheek press release fabricating quotes from AT&T CEO Ralph de la Vega as it snipes at its rival's $450 "buy back" campaign to get former subscribers to return. The release, published as AT&T announced its Q4 2013 financial results, credits its own "Uncarrier" movement as motivating AT&T to offer to pay customers if they come back from their T-Mobile contacts.

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T-Mobile: Our LTE is faster, and AT&T needs to stop saying otherwise

T-Mobile: Our LTE is faster, and AT&T needs to stop saying otherwise

T-Mobile has been talking Wideband LTE at CES, with early trials showing 147 Mbps downloads, while real-time tests of the carrier's existing 4G network are already out-performing AT&T, Verizon, and Sprint. The carrier is using Speedtest.net results for a more timely indication of how T-Mobile's 4G compares to that of rivals. Meanwhile CEO John Legere ramped up his war with AT&T with the promise of a Cease & Desist letter.

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T-Mobile Un-carrier 4.0: “Get Out of Jail Free Card” for network switchers

T-Mobile Un-carrier 4.0: “Get Out of Jail Free Card” for network switchers

T-Mobile USA has launched its "Un-carrier 4.0" phase, with outspoken CEO John Legere taking to the stage at CES 2014 to announce a "Get Out of Jail Free Card" to allow subscribers on rival networks to escape the early-termination fee and join his network. The carrier will pay off the ETF for AT&T, Verizon, and Sprint customers, as well as take their old phone as a trade-in, for what T-Mobile says is worth up to $650 per line. Meanwhile, there's a new set of smartphones too.

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