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AT&T tries to buy loyalty after T-Mobile barbs

AT&T tries to buy loyalty after T-Mobile barbs

AT&T has ramped up its retaliation against T-Mobile, responding to criticisms that it was not doing enough for existing subscribers by offering them a new credit to avoid them jumping ship to the magenta upstart. The carrier will slap $100 in credit onto the monthly bill of any new or existing customer who activates a new line of service on their account, whether that be for a phone, tablet, hotspot, or wireless home line.

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T-Mobile raises anti-AT&T attacks to bizarre levels

T-Mobile raises anti-AT&T attacks to bizarre levels

T-Mobile has cranked up its offensive against AT&T, issuing a bizarrely tongue-in-cheek press release fabricating quotes from AT&T CEO Ralph de la Vega as it snipes at its rival's $450 "buy back" campaign to get former subscribers to return. The release, published as AT&T announced its Q4 2013 financial results, credits its own "Uncarrier" movement as motivating AT&T to offer to pay customers if they come back from their T-Mobile contacts.

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T-Mobile: Our LTE is faster, and AT&T needs to stop saying otherwise

T-Mobile: Our LTE is faster, and AT&T needs to stop saying otherwise

T-Mobile has been talking Wideband LTE at CES, with early trials showing 147 Mbps downloads, while real-time tests of the carrier's existing 4G network are already out-performing AT&T, Verizon, and Sprint. The carrier is using Speedtest.net results for a more timely indication of how T-Mobile's 4G compares to that of rivals. Meanwhile CEO John Legere ramped up his war with AT&T with the promise of a Cease & Desist letter.

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T-Mobile Un-carrier 4.0: “Get Out of Jail Free Card” for network switchers

T-Mobile Un-carrier 4.0: “Get Out of Jail Free Card” for network switchers

T-Mobile USA has launched its "Un-carrier 4.0" phase, with outspoken CEO John Legere taking to the stage at CES 2014 to announce a "Get Out of Jail Free Card" to allow subscribers on rival networks to escape the early-termination fee and join his network. The carrier will pay off the ETF for AT&T, Verizon, and Sprint customers, as well as take their old phone as a trade-in, for what T-Mobile says is worth up to $650 per line. Meanwhile, there's a new set of smartphones too.

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