SxSW

“Homeless Hotspots” sees controversy at SXSW 2012

“Homeless Hotspots” sees controversy at SXSW 2012

In a bizarre marketing stunt, New York marketing firm BBH and Texas based homeless advocacy group Front Steps have created the Homeless Hotspots campaign. The initiative sees homeless people carrying 4G LTE MiFis and changing people for access to wireless internet on the go. There’s no set rate, although the website suggests a fee of $2 for 15 minutes of internet access.

Continue Reading

Nokia’s Giant Hamster Wheel at SXSW

Nokia’s Giant Hamster Wheel at SXSW

Nokia has erected a human-sized hamster wheel at SXSW this year, as part of "The Green Zone" at the festival. The wheel can be used for charging any type of mobile device, and will be up through March 20th. It was created by creative agency 1000heads, and inspired by Nokia's campaign "it's not technology, it's what you do with it" from last year (video, complete with hamster, is included below). But our own Vincent Nguyen was not too impressed.

Continue Reading

Apple to Pop Up at SXSW

Apple to Pop Up at SXSW

Apple is opening a temporary store on Friday in downtown Austin, TX, timed both for the release of the iPad 2 and the start of the South by Southwest music festival. The store will be located in the Scarbrough Building on Congress Avenue, a 5,000 square foot space that Apple is leasing for two weeks. This was a very fast decision, it seems.

Continue Reading

Third Man Bringing the Vinyl to You – at SXSW

Third Man Bringing the Vinyl to You – at SXSW

Vinyl records? Yes, that's right. In this digital music age, analog has a unique appeal, providing a warmer, real-er sound. But records have become sort of a novelty, and many younger folks may never have even seen one. One of the leading record stores in the nation, Third Man records, founded by Jack White of the White Stripes, is trying to change the fact that 97% of high school aged kids have never visited a standalone record store. Third Man records, located in Nashville, is bringing the record store to you.

Continue Reading

Chevrolet Volt gets geeky video overview

Chevrolet Volt gets geeky video overview

Let's face it, the Toyota Prius - while still a reasonable hybrid - has lost one of its more important draws: its newness.  That leaves the floor open for a new generation of earth-friendly vehicles, and one of the more eagerly anticipated is the Chevrolet Volt.  Set to hit driveways in November 2010, Chevrolet brought the Volt along to SXSW last week for the geeks to play with.

Video demo after the cut

Continue Reading

Robert Scoble Talks Windows Phone 7, Google, and Location-Based Services

Robert Scoble Talks Windows Phone 7, Google, and Location-Based Services

If you hadn't heard, South by Southwest Interactive is going on right now, over there in the big state of Texas. It's one of the biggest conferences around, and all types of people show up to speak their minds, show off the latest and greatest, and have fun doing it. Included with some of those people (outside of our own team), is Robert Scoble. He's one of the biggest names in the tech journalism game (just try following him on Twitter or Google Buzz), and he's got some great perspective on quite a few things. Most importantly, the big names in tech right now.

Continue Reading

1 2 3