surface

Surface Pro 3’s latest ad takes jab at the MacBook Air

Surface Pro 3’s latest ad takes jab at the MacBook Air

Microsoft rolled out its latest ad for the Surface Pro 3 over the weekend, and in it is the same tired theme we've seen before: comparison with an Apple product, in this case a MacBook Air. It's short and sweet at 30 seconds, and focuses on the features offered by the Surface Pro 3 ("...it has got a USB!") while a MacBook Air sits next to it relatively ignored. Festive imagery is sprinkled throughout, no doubt encouraging viewers to grab one for the holiday season.

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Surface Pro 3 used as iPad stands by CNN commentators

Surface Pro 3 used as iPad stands by CNN commentators

Back in September, Microsoft's marketing efforts for the Surface Pro 3 didn't go as expected when sports announcers forgot what it was called, instead referring to them as iPads and "iPad-like tools". A similar situation unfolded on CNN during the live election coverage this week, where the commentators were seen decked out with snazzy Surface Pro 3 units. Nothing seemed amiss...at first. As the broadcast wore on, however, it became apparent that the Surfaces weren't being used in the intended manner.

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Surface drives nearly billion dollar revenue for Microsoft in Q1

Surface drives nearly billion dollar revenue for Microsoft in Q1

This quarter is a rather good one for Microsoft's Surface tablet lineup, that's for certain. Their financial crew reported Microsoft Financial 2015 Q1 results today, showing the Surface Pro 3 to have driven Surface revenue up to $908 million for the quarter. Microsoft's Devices and Consumer revenue grew 47% to $10.96 billion overall, while total Xbox console sales were 2.4 million, growing a cool 102%. Xbox One also launched in 28 new markets in these past three quarters alone.

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Does Surface Pro 3 have a Core i7 heat problem?

Does Surface Pro 3 have a Core i7 heat problem?

Reports of Microsoft's top-spec Surface Pro 3 tablet suffering heat problems have begun circulating, with some owners of the Core i7 models claiming to have experienced repeated problems. The complaints all focus on the fastest versions of the tablets that Microsoft offers, and include both fans running aggressively for much of the time, and even stability issues with the Surface Pro 3 shutting itself down for safety.

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Surface Pro 3 arrives with Intel i3 and i7 cores

Surface Pro 3 arrives with Intel i3 and i7 cores

The return of the Surface Pro means heftier processors and more refined hardware around the edges, and this week new store availability. Both the Intel Core i3 and Intel Core i7 versions of the Surface Pro 3 will become available immediately if not soon in the United States and Canada. This week’s release will appear at Best Buy, Tiger Direct, Staples, and a variety of other major brand stores.

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