Surface Pro 3

Surface Pro 3’s latest ad takes jab at the MacBook Air

Surface Pro 3’s latest ad takes jab at the MacBook Air

Microsoft rolled out its latest ad for the Surface Pro 3 over the weekend, and in it is the same tired theme we've seen before: comparison with an Apple product, in this case a MacBook Air. It's short and sweet at 30 seconds, and focuses on the features offered by the Surface Pro 3 ("...it has got a USB!") while a MacBook Air sits next to it relatively ignored. Festive imagery is sprinkled throughout, no doubt encouraging viewers to grab one for the holiday season.

Continue Reading

Surface Pro 3 used as iPad stands by CNN commentators

Surface Pro 3 used as iPad stands by CNN commentators

Back in September, Microsoft's marketing efforts for the Surface Pro 3 didn't go as expected when sports announcers forgot what it was called, instead referring to them as iPads and "iPad-like tools". A similar situation unfolded on CNN during the live election coverage this week, where the commentators were seen decked out with snazzy Surface Pro 3 units. Nothing seemed amiss...at first. As the broadcast wore on, however, it became apparent that the Surfaces weren't being used in the intended manner.

Continue Reading

Surface drives nearly billion dollar revenue for Microsoft in Q1

Surface drives nearly billion dollar revenue for Microsoft in Q1

This quarter is a rather good one for Microsoft's Surface tablet lineup, that's for certain. Their financial crew reported Microsoft Financial 2015 Q1 results today, showing the Surface Pro 3 to have driven Surface revenue up to $908 million for the quarter. Microsoft's Devices and Consumer revenue grew 47% to $10.96 billion overall, while total Xbox console sales were 2.4 million, growing a cool 102%. Xbox One also launched in 28 new markets in these past three quarters alone.

Continue Reading

Adobe Creative Cloud optimized for Surface Pro 3

Adobe Creative Cloud optimized for Surface Pro 3

This week the folks at Microsoft are making clear their intentions to create a top-level experience for the Surface Pro 3. Not that they weren’t doing so before, but now with the help of Adobe, things will become a whole lot more visual. With Adobe Creative Cloud specifically, users will be able to make the most gorgeous work they’ve ever done come to life with touch - all on the Surface Pro 3. Meanwhile Microsoft gave every Adobe MAX event attendee this week a free Surface Pro 3 - handy of them!

Continue Reading

Does Surface Pro 3 have a Core i7 heat problem?

Does Surface Pro 3 have a Core i7 heat problem?

Reports of Microsoft's top-spec Surface Pro 3 tablet suffering heat problems have begun circulating, with some owners of the Core i7 models claiming to have experienced repeated problems. The complaints all focus on the fastest versions of the tablets that Microsoft offers, and include both fans running aggressively for much of the time, and even stability issues with the Surface Pro 3 shutting itself down for safety.

Continue Reading

Surface Pro 3 has MacBook Air in sights with attack ad trio

Surface Pro 3 has MacBook Air in sights with attack ad trio

Microsoft hasn't been shy in calling out Apple in recent months, pitting Cortana against Siri in a recent advert, while calling out the MacBook Air from the get-go with its Surface Pro 3 launch. Now the OS X ultraportable is under attack again, with a trio of new Microsoft commercials attempting to demonstrate how a pen, touchscreen, and detachable keyboard are together more flexible than a regular notebook can be.

Continue Reading

1 2 3 4