Remember the Taylor Swift/Spotify slap-fight? She yanked her music because the streaming service wasn’t paying enough, and they retorted she was making a ton of cash. It drug on for a bit, but she was ultimately right — streaming doesn’t pay artists enough, especially when it’s free for consumers. In discussing their new iTunes music streaming option, Apple execs are reportedly telling record labels to “get behind a paywall”. As such, their new service is not believed to offer any type of free tier.