Some services, products, or companies celebrate their anniversaries with a party. But not Square Enix's Dive In. The game streaming service will marking its first and only anniversary by shutting down. This was practically the message that the popular game publisher sent when it announced that Dive In will cease operations on the 13th of September. Given it has barely been a year in the market, however, there will probably be few tears shed and Square Enix itself might be more interested in moving on to a different cloud venture.