It seems everyone is doing it these days. Verizon recently launched its Go90 pay TV subscription service. And although Apple, as expected, didn't announce such a plan with the new Apple TV, that doesn't remove the possibility that it could still do so a bit later. And now, the most recent rumored player is Amazon. According to sources, the retailer giant has mulled over the possibility of a paid TV program that would significantly bolster its video offering beyond the already prized Prime Video subscription.