Streaming is getting serious, and finally beneficial for artists. With Tidal, Jay-Z created a service that gave much of the power back to artists. The catch was exclusivity on the platform, at least for a while, but the real goal is to change the tide of streaming. If a report on what Beats paid artists is accurate, or Taylor Swift’s battle with Spotify is an indicator, Jay-Z is hitting the right notes with Tidal. Apple, believed to be readying a new streaming service, is now said to be toying with Tidal, and trying to poach artists away from the service.